Tag Archives: gamescom 2017

MCV@gamescom Day Two highlights: EA, Warner Bros, Atlus, Ubisoft and more

Gamescom 2017 is in full swing. In today’s highlights issue, we talk to EA about its new metric for success and how live games have transformed its business, and how Shadow of War is Warner Bros’ biggest marketing campaign ever. We also speak to Atlus about its plans to publish …

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Ubisoft enters ‘early access’ with Anno 1800 engaging community

While early access has become a key tool for independently-developed titles, it’s rare to see the strategy from a major publisher, beyond the usual late beta tests. Anno 1800, however, the Ubisoft title from developer Blue Byte announced yesterday at gamescom, will enter early access well over a year before …

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Sword Art Online: Fatal Bullet to build on anime’s success in Europe

Bandai Namco is returning to the world of Sword Art Online for its next RPG title, the publisher has announced. Revealed last week, Sword Art Online: Fatal Bullet will be taking fans into third-person shooter territory, blending its beloved RPG mechanics with fast-paced gunplay. Launching on PS4, Xbox One and digitally …

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GAMESCOM 2017: HOTS director Dabiri says to expect more ‘Heroes of the Storm 2.0’ level events in the future

In an interview at Gamescom, Heroes of the Storm’s game director Alan Dabiri has said that Heroes of the Storm’s is currently going ‘fantastically’ and that after the 2.0 release earlier this year had ‘an explosion of activity’, you should expect to see “A few more of those Heroes 2.0 …

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Atlus to publish more games in Europe

Atlus is to start publishing more games in Europe, according to Atlus USA’s senior PR manager Jacob Nahin. “Previously, we worked with Koch Media – they’re publishing Yakuza Kiwami, for example – but now we’re going to start to publish more titles ourselves over here,” Nahin told MCV@gamescom. Exact titles …

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Shadow of War is Warner Bros’ biggest marketing campaign ever

No one can miss the massive Shadow of War poster outside the Koelnmesse, and that’s because the new entry in Warner Bros’ Middle-Earth franchise is the publisher’s biggest ever investment for one title, according to SVP of international Olivier Wolff. “[Our sales expectations] are massive,” he told MCV. “Top Five …

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EA: Player happiness, not revenue, is our number one metric of success

Just as EA has announced Battlefield 1’s new competitive mode, Incursions, EVP of global publishing Laura Miele has told MCV that the publisher’s continued focus on live services has “shifted the entire company.” She said: “There is an obligation that we have to players to keep content fresh and keep the …

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GAMESCOM 2017: Blood Orchid hands on & exclusive footage, how will this affect the game’s meta?

Today at Gamescom Esports Pro got a chance to get our hands on the content coming to Rainbow Six Siege with the forthcoming Blood Orchid update. We played with the three new operators — the new attacker Ying, and defenders Lesion and Ela — in a bomb defusal match on …

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EXCLUSIVE: Bandai Namco partners with Life is Strange studio Dontnod on new narrative adventure IP

Bandai Namco has announced a new strategic partnership with Life is Strange developer Dontnod Entertainment, MCV can exclusively reveal. The new partnership will see the creation of a brand-new IP based on a new narrative adventure experience. More details about the game, including platforms, a release date and whether it …

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Rubber Road’s official Destiny 2 merch range has ‘surpassed expectations’

UK merchandise distributor Rubber Road has unveiled its new official Destiny 2 range. Created by its design subsidiary Numskull in collaboration with developer Bungie, the range covers everything from bathrobes to candles, and is on show this week at Rubber Road’s gamescom booth in Hall 2.1, A10. "Destiny has 12m …

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