MCV/DEVELOP News, events, research and jobs from the games industry
Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year 2014 was a progressive year for the games and consoles TV advertising market with TV ad pressure rising 16 per cent (in terms of individual TV viewer ratings) …
Read More »MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales
Year-to-dategames and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far. The first visible spike inTV market ad pressure and subsequent sales occurred across March/April, probably due to the so-called ‘battle of the …
Read More »The changing length of games TV ad campaigns
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. The average length of a console ad campaign has grown marginally since 2008, from two to 2.33 weeks. The PS Vita was …
Read More »TV ads: Apple vs games publishers
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers’. This chart below demonstrates how deep Apple’s TV footprint is, fuelling high demand for iOS products. The extent of Apple’s TV advertising has resulted in …
Read More »Who have advertisers been targeting in 2012?
We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th. The higher each bubble is on the vertical axis below, the more male-targeted the campaign is. The further to the left on the graph, the younger the campaign’s target demographic. The size …
Read More »What’s causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs. This week we look at two of the key contributing factors to this change. The number of campaigns that have been on air can be a …
Read More »Top ten games TV campaigns of 2011
Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ’s uDraw. As 2011’s only major hardware release, it’s no surprise that Nintendo’s campaign for the 3DS was the largest of the year. Spreading the campaign across 22 weeks, however, meant …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending January 29th)
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent). The extraordinary growth witnessed during the week ending January 15th reflects a very poor corresponding week in 2011, when a small base of just three …
Read More »Top five kids gaming sites’ share of TV ad market
Children’s social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month. From January 1st to 22nd 2011 there were just two of these sites advertising on UK TV, Moshi Monsters and Fight My Monster.These accounted for 5.9 per cent, …
Read More »Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year. Nintendo faced little opposition as it graced our screens every week of 2011. It advertised almost three times as many campaigns as second-placed Ubisoft, with each campaign on average achieving 235 TVRs. One …
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