Tag Archives: gamevision

Brand Map: Assassin’s Creed

This week sees the release of Ubisoft’s Assassin’s Creed: Revelations, the fourth full game in the series which has already gone on to beat the previous games in volumes of pre-orders. This week we’re going to look at the Creed brand using the GameVision Brand Map you can purchase from …

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Brand Map: Civilization

We look at a snapshot of players just prior to the launch of Civilization World to see what they are enjoying about the game series. The original Civilization game by Microprose celebrated its 20th birthday this year.Currently owned by Take-Two (published under the Firaxis and 2K labels), its latest offering …

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Brand Map: Just Dance

Ubisoft’s Just Dance for Wii was the surprise big hit of 2009. Now the series expands to the Xbox 360 and PS3 platforms with Just Dance 3. Could Just Dance 3 be the biggest game in the series yet? This week we’re going to look at the Just Dance series …

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Brand Map: Call of Duty

This week we’re going to look at playing habits for Call of Duty using the GameVision Brand Map. The Brand Map is available to download from the MCV?Reports page online. We asked 6,722 gamers about the games, of whom 1,789 had played one in the last six months; 556 of …

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Brand Map: Grand Theft Auto

GameVision asked 6,728 gamers about Grand Theft Auto IV to tell us about their experiences of the GTA franchise in more detail. Rockstar?Games and Take-Two recently announced that the Grand Theft Auto franchise has now shipped in total a staggering 114m units, with GTA IV alone shipping over 22m. This …

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Brand Map: Need for Speed

Need for Speed: The Run hits stores in November and this time things are a little different for the franchise. We take a look at gamers’ playing patterns. Quick time events have been added to The Run to provide out-of-car action. And this week we’re looking at Need for Speed …

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Brand Map: Fable on Kinect

This week, we’re going to look at Fable using the GameVision Brand Map you can buy direct from MCV online. At E3 in June, Microsoft Game Studios’ creative director Peter Molyneux unveiled Fable: The Journey, a new chapter in the Fable series that uses Microsoft’s Kinect. But is Fable such …

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Brand Map: Adventure Games

WITH Q4 only weeks away, it’s time to start considering some of the action/adventure titles hitting the High Street. Both Uncharted 3: Drake’s Deception and Assassin’s Creed Revelations are on their way. It’s surprising to note that each of these two big brands will only be four years old in …

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Brand Map: Football games

Time to start gearing up for the latest annual Q4 football game showdown between Electronic Arts and Konami.FIFA 12 versus Pro Evolution Soccer 2012. It seems that despite treading on each other’s toes, there are some clear differentiations growing between these two old rivals. In developing the Brand Maps GameVision …

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Exclusive consumer research now available through MCV

Gears of War, Assassin’s Creed, Call of Duty and Just Dance are among the ‘Brand Maps’ currently available via the new Reports section of MCV’s website. The exclusive consumer research is provided by GameVision and is based on twice yearly interviews with over 5,000 consumers in the UK, France, Germany …

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