MCV/DEVELOP News, events, research and jobs from the games industry
Having already outlined its plans for its huge Q4 marketing campaign dubbed ‘All Singing, All Dancing, All Gaming – All Disney’, Disney will this weekend embark on a nationwide mall sampling tour to promote its top line titles. Games getting some special attention throughout the campaign include quiz title Disney …
Read More »Games to overtake music and film by year end
A new report from market analysts Verdict Research has forecast that gaming is on track to overtake both music and film to become the UK’s number one entertainment choice by the end of the year. The BBC reports that spending on gaming will rise by 42 per cent to reach …
Read More »Casual Games front CBBC drive
The BBC has launched a brand new casual games portal on its website that is designed to hitch a ride on the casual games bandwagon and drive popularity of many of its key franchises. To read more, head over to MCV’s sister site CasualGaming.biz.
Read More »11% of gamers own unplayed titles
A survey from North American gaming stats firm NPD has unveiled a number of interesting insights into the habits of gamers – including the fact that 11 per cent of gamers have titles on the shelf that are yet to be played. Gamasutra reports that the survey, which was compiled …
Read More »Hirai: Gaming will be less affected by credit crunch
Sony Computer Entertainment boss Kazuro Hirai has expressed his belief that the games industry can whether the storm of the increasingly volatile global financial unrest. Speaking to The Financial Times, Hirai stated: As long as we can generate excitement, then we will be less affected than other industries.” However, the …
Read More »Games trio praised by gay rights group
A new report entitled the 2009 Corporate Equity Index, compiled by the Human Rights Campaign Foundation, has praised three of gaming’s most high-profile companies for their treatment of gay, bisexual and transgender employees, consumers and investors. GamePolitics reports that EA, Microsoft and retailer GameStop were amongst the many companies scoring …
Read More »Farrell: Hardware cycle is no more
Speaking at a US event entitled the Pacific Crest 10th Anniversary Technology Leadership Forum, THQ president and CEO Brian Farrell has stated that the traditional console cycle as we know it is no more. MTV Multiplayer quotes Farrell as stating: We used to always think of this industry as ‘the …
Read More »Gamers asked to petition PM over tax breaks
The campaign for a UK games production tax credit has spilt over the boundary of the industry – with one concerned consumer starting a petition aimed at Prime Minister Gordon Brown demanding he look into the possibility of implementing tax breaks for the games industry. To read the story in …
Read More »ELSPA responds to Darling’s budget
UK Chancellor Alastair Darling has today delivered his Budget – but not included any concessions to the games industry as has previously been demanded by numerous voices in the sector. To read the story in full, head over to MCV’s sister site Develop.
Read More »Gaming more popular than sex
The Daily Mirror reports that Brits spend more time playing computer games in bed than they do having sex – in fact, sex is apparently only the 10th most popular activity between the sheets. Sleep is, perhaps unsurprisingly, the most popular bed-based pursuit, though it is followed by the likes …
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