With Gears 5 released on Steam, plus Ori and the Blind Forest coming to Switch, Aaron Greenberg, GM of games marketing, clarifies Xbox’s first-party strategy and fills us in on the thinking behind its upcoming London celebration, X019
Read More »Gears 5 might not have topped the sales charts, but Xbox says it’s the ‘biggest launch week of any Xbox Game Studios title this generation’
"On the PC, Gears 5 has nearly tripled the performance of its predecessor and [is] Xbox Game Studios’ best-ever debut on Steam"
Read More »Borderlands 3 easily outguns Gears 5 – which flops at UK retail
To what extent is Xbox Game Pass responsible for taking retail sales away from Microsoft’s title?
Read More »Gears 5 developer The Coalition removes tobacco use ‘to avoid glorifying smoking’
"I've seen firsthand the devastating impact of smoking"
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