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Tag Archives: gender

Gamers more likely to friend trash-talking males and polite females

Men who play aggressively online are more likely to have their friend requests accepted than those who are polite and passive, a new report has found. Alarmingly, however, the opposite is true for women who are more likely to have their friend requests accepted if they are friendly and positive. …

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Far Cry 4 playable female character dropped due to workload

Another Ubisoft game has found itself embroiled in a gender equality debate. Far Cry 4 director Alex Hutchinson has said that the shooter was inches away” from offering a playable female co-op character – although the feature was ultimately dropped because of workload pressures. It all harks back to the …

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Capcom promoting female roles to bolster company diversity

Japanese publisher Capcom has said that it is looking to up the number of women in senior management roles. Capcom is fully recognising the importance of diversity of human resources in recent years while actively utilizing female workers and making evaluations according to performance and not based on gender, age …

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Deep Down gender criticisms addressed by Capcom

Capcom has responded to concerns surrounding the lack of playable female characters in upcoming RPG Deep Down. The game found itself the subject of strong criticism from VG247 earlier this week after the site published a furious editorial about the game’s perceived gender inequality. Capcom has responded by explaining that …

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Toys R Us pledges to adopt gender neutral toy labelling

Toys R Us is looking to work closely with the Let Toys Be Toys consumer campaign group, agreeing to become more inclusive in its marketing of toys to girls and boys. The news follows a meeting last week between TRU’s UK board members and Let Toys Be Toys, with the …

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The UK has 6m daily smartphone gamers – report

Six million Britons play smartphone games every day according to new research from ComScore. In addition a total of 20m play games every month. That places gaming ahead of instant messaging in the most popular mobile activities race and approximately on par with photo messaging, reading the news or weather …

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How would you describe the average British gamer?

Gamers? Ha! A bunch of overweight, spotty boys cooped up in their rooms because they’re too socially awkward to step outside, right? Wrong. So very, very wrong. CVG has word of a new survey from gaming social network Pixwoo that finds that the average British gamer is as follows: They’re …

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Link, the bravest little girl who ever was

Gave us a proper lump in the throat, this. Dad Mike Hoye loves to play The Legend of Zelda: The Wind Waker with his daughter. Three and a half year old Maya likes sailing, scary birds and remembering to be brave, rescuing her little brother and finding out what’s happening …

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Asda criticised over "sexist" Christmas TV ad

UK supermarket chain Asda has come in for criticism over its Christmas TV campaign. Running under the slogan ‘Behind every great Christmas, there’s Mum’, the short sees a mother seemingly struggling alone to prepare the Christmas Day festivities as the rest of the family wait on. Both women’s and men’s …

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Analyst disputes gender bias claims

A US analyst has refuted claims that games featuring a female lead are being shunned by publishers due to their inability to perform in the market. The subject came to light earlier this month when it was claimed that Activision altered development of the game that has eventually become True …

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