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Generation Media: Why cinema is ‘vital’ for games marketing

As the dust settles on another explosive E3 show, the latest titles appear to be capturing the hearts and minds of generations X, Y and Z more than ever.  The way in which gaming advertisers are now reaching these adapting audiences is substantially evolving, especially in video. However, as the …

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Opinion: Generation Media’s Martin Doyle discusses the recent developments at Google

The digital media landscape is seemingly cosmic in size and complexity, and so very tricky for us to picture in its entirety. But if I were to scale it down to something that could be analogised more clearly, it reminds me very much of Minecraft. An open-world, sandbox environment in …

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Mobile and video drive digital advertising in 2017

Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost. The digital media market is still in its relative infancy and advertisers must stay ahead of the curve rather than chase the pack when it comes to reaching …

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Opinion: Getting the mix just right – the main developments in the games TV channel mix

Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger men. We live in a time where new media opportunities become available before the current tech has had a chance …

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Opinion – 2016: A new gaming advertising landscape

Generation Media’s account executive Joe Phelanexplains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming. It’s the lead up to Christmas that sees the industry juggernauts pit their wits against each other with huge campaigns promoting …

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OPINION: How are advertisers making the most of the mobile gaming revolution?

Generation Media digital media executive Sam Clutterbuck discusses how ad strategies have evolved alongside the boom in mobile gaming. The growth of mobile gaming in the past few years is hardly uncharted territory, but even to the most mobile savvy among us, the numbers are staggering. In 2013, eight per …

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OPINION: Why is games TV advertising down year-on-year?

Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated. Following E3, many will be looking forward to the end of the year, but we have decided to look back on 2016 so …

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Analysis: How advertisers can make the most of the digital games revolution

Generation Media’s digital media executive Sam Clutterbucklooks at what advertisers need to be aware of within the digital games space Britain is a nation of gamers. In the youth space, over 50 per cent of kids aged seven to 14 regularly play games (Youth TGI, 2016). The digital revolution has …

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Analysis: TV ad spend in the lucrative toys-to-life space

Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16. As gaming sits on the precipice of VR, it is more apparent than ever that the way we interact with gaming media is consistently evolving. Over the past …

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Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence Q4 is at the halfway point and the plethora of triple-A titles is not easing up as Christmas fast approaches. Generation Media has looked at the Top …

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