Tag Archives: generation media

Analysis: Mobile and online prop up the TV ad space in 2014

Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year 2014 was a progressive year for the games and consoles TV advertising market with TV ad pressure rising 16 per cent (in terms of individual TV viewer ratings) …

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INSIGHT: How games marketing has been split across various media formats

Over the last two years we have seen a host of new mobile and online gaming properties enter the games and consoles ad market. As we approach the busy Christmas retail period and forthcoming launches of triple-A titles, it is a good time to reflect upon how the overall media …

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MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

Year-to-dategames and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far. The first visible spike inTV market ad pressure and subsequent sales occurred across March/April, probably due to the so-called ‘battle of the …

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SOURCEBOOK: Generation Media

Our series of profiles of leading games service and creative firms continues with Generation Media. Generation Media Sector:Creative & Promotional ServicesYear Established: 2001Number of employees: 10 – 15Address: 4 Grafton Mews, London, W1T 5JEPhone number:0207 255 4650 Key contacts: Dean Weller – dean.weller@generationmedia.co.ukLisa Morgan – lisa.morgan@generationmedia.co.ukJonathan Chambers – jonathan.chambers@generationmedia.co.ukMartin Doyle …

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FEATURE: 2012’s biggest TV advertisers

Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this year’s investments stand up against 2011 and who the top advertisers are… TV remains essential to games and consoles advertising, …

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What’s driving the decline in games advertising?

The games and consoles TV advertising market is at a five-year low.This market consists of six key sectors, and we’re going to look at which are responsible for the decline. The bars in the chart (below) represent the year-on-year percentage change in TV activity. The squares demonstrate the relative contribution …

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Top Ten games TV campaigns: 2011 vs 2012

Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th. This week we look at how the biggest campaigns of 2012 so far compare to 2011’s. The combined number of TVRs in the Top Ten is currently …

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TV ads: Apple vs games publishers

Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers’. This chart below demonstrates how deep Apple’s TV footprint is, fuelling high demand for iOS products. The extent of Apple’s TV advertising has resulted in …

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Who have advertisers been targeting in 2012?

We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th. The higher each bubble is on the vertical axis below, the more male-targeted the campaign is. The further to the left on the graph, the younger the campaign’s target demographic. The size …

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What’s causing the drop in games TV advertising?

2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs. This week we look at two of the key contributing factors to this change. The number of campaigns that have been on air can be a …

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