Tag Archives: generation media

An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year. This growth has been stimulated by six extra campaigns compared to 2011 (22 versus 16). Health and fitness related titles have contributed the lion’s share of 2012 activity, with five games on air …

We reveal the top ten games publishers which had the most watched TV advertising campaigns last year. Nintendo faced little opposition as it graced our screens every week of 2011. It advertised almost three times as many campaigns as second-placed Ubisoft, with each campaign on average achieving 235 TVRs. One …

Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns. Sony’s PlayStation 3 was the most viewed campaign. However, Nintendo’s Wii Fit Plus achieved the most views per spot, highlighting a more harder hitting …

Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison. The chart below demonstrates how advertisers of games and consoles have changed the length of their communications from 2010 into 2011.The most obvious change has been in the use of longer …

Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective? With the Nintendo 3DS having sold more worldwide in its first year of release than the original DS, we look at how TV advertising has …

Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV campaigns. The chart below demonstrates the cumulative views from males aged between 16 and 34 years old to each campaign. …

We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October. This is provided by specialist communication firm Generation Mediawhich focuses on the entertainment and leisure industries. Games and consoles advertising peaked for the year-to-date with 994 individual TVRs during …

We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year. This is provided by specialist communication firm Generation Mediawhich focuses on the entertainment and leisure industries. Games and consoles advertising pressure during the week ending October …

We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Further week-on-week growth (62 per cent) saw games and consoles ads produce 732 individual TVRs. …

We look at recent TV advertising activity for games and the leading campaigns from September. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Another week of year-on-year decline has resulted in the year-to-date growth figure being revised downwards again to 13 per cent. …