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Viacom’s luke-warm analysis of its Rock band franchise earlier this week added fuel to the fire of those questioning the long-term viability of the music game franchise – making the news that sales of Guitar Hero are radically up year-on-year all the more impressive. Year to date through September 30, …
Read More »NPD: Music genre down 46%
Though the signs are that the world is slowly pulling out of recession, punters are seemingly still proving reluctant to shell out the high cost demanded of modern rhythm action games – leading to ongoing year-on-year sales slumps for the genre. With the introduction of Beatles: Rock Band and Guitar …
Read More »System 3 hails revitalised racing genre
A wealth of great new racing IP will help usher in a new era for the racing genre. That’s according to System 3 CEO Mark Cale, whose upcoming racer Supercar Challenge is due to hit shelves later this week. I believe that we have the best handling model yet on a …
Read More »Activision: ‘Music genre down significantly
Activision-Blizzard has joined sector rival EA and industry analysts in admitting yesterday that the music game genre is facing tough times. Last night during its earnings call Activision Blizzard admitted that the music game genre is down significantly”. One explanation for the rapid decline in music game revenues might be …
Read More »Bizarre: Blur will reinvent racers
Developer Bizarre Creations expects Blur to revitalise the struggling racing genre, the firm has told MCV. The new IP mixes arcade gameplay, vehicle combat and real world cars in a bid to be more accessible to new players. And the studio’s claim follows similar assertions from Activision Publishing’s CEO Mike …
Read More »Activision eying up EA sports market
The world’s largest third party publisher Activision Blizzard has once again squared up to former king EA by stating that it would consider making a move into the sports genre – though only if the right opportunity comes its way. "[The sports category] certainly has the characteristics of a category …
Read More »Activision: Blur will do for racing what COD did for shooters
Amidst all the numbers and gushing praise for Guitar Hero, Activision Blizzard also found time in its recent financial posting to stoke up the hype machine for Bizarre Creations’ upcoming new racing IP Blur. From a business perspective, we are targeting Blur to do for racing what Call of Duty …
Read More »Music overtakes sport in game genre battle
A new report from market research firm Odyssey claims that music-based games have now overtaken sports titles to become the second most popular genre behind action, Venture Beat reports. The US-based study claims that in 2006, 62 per cent of those surveyed claimed to play sports titles – this has …
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