MCV/DEVELOP News, events, research and jobs from the games industry
Glu Mobile has a celebrity title in the works featuring popular songstress Taylor Swift. Buoyed by its success with Kim Kardashian, Glu seems especially enamoured with Swift’s social media presence – which apparently total over 227m. As it did with Kardashian, Glu’s deal will see the title promoted directly to …
Read More »Glu to develop first Taylor Swift mobile game
Title based on massively popular singer-songwriter billed as ‘one-of-a-kind digital gaming experience’
Read More »Glu invests $7.5m in QuizUp dev Plain Vanilla
Icelandic studio could be acquired by Glu within the next year
Read More »Glu’s next celebrity partner is Gordon Ramsey
Accruement of British chef’s likeness follows massively successful mobile game based on Kim Kardashian
Read More »Glu adds Gordon Ramsey to its celebrity roster
Potty-mouthed TV chef Gordon Ramsey is the latest celebrity face to team up with mobile publisher Glu Mobile. VentureBeat reports that a Ramsey themed title is in the works at PlayFirst, a studio that Glu acquired in 2014. Doom designer Tom Hall is also named as a developer. It is …
Read More »Glu sued, accused of stealing Kim Kardashian game idea
Just Games Interactive Entertainment has accused mobile games publisher Glu Mobile of stealing its idea for a Kim Kardashian game. The Associated Press reports that Just Games claims to have prepared a detailed pitch” for a Kardashian title for a representative of Kim Kardashian’s mother and manager, Kris Jenner. Just …
Read More »Former EA exec Tim Wilson joins Glu
Longtime EA executive Tim Wilson has left the publisher to join Glue Mobile as its chief technical officer. Games Industryreports on the departure – and subsequent appointment – of Wilson, who worked for 20 years at Electronic Arts in roles including CTO of EA, EA Labels, All Play, the Core …
Read More »Celebrities are a permanent marketing asset – Glu CEO
Glu Mobile CEO Niccolo De Masi has detailed his company’s superstar-focused strategy, explaining that celebrity partnerships work as permanent marketing assets for their respective games. Games Industry reports on De Masi’s appearance at GamesBeat 2015, where the executive touched on the value a celebrity can bring to a casual-focused studio …
Read More »Glu hires EA’s Tim Wilson
Industry veteran moves to mobile firm as chief technology officer
Read More »Britney Spears signs with Glu for new mobile game
Mobile games publisher Glu has signed on new celebrity partner Britney Spears to a five-year deal. Games Industry reports the deal revolves around a mobile game featuring the pop star, with the untitled game currently scheduled for release in 2016. "I am thrilled to add Grammy Award-winning legend Britney Spears …
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