Tag Archives: glu

Taylor Swift and Glu team up for mobile title

Glu Mobile has a celebrity title in the works featuring popular songstress Taylor Swift. Buoyed by its success with Kim Kardashian, Glu seems especially enamoured with Swift’s social media presence – which apparently total over 227m. As it did with Kardashian, Glu’s deal will see the title promoted directly to …

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Glu pumps $7.5m into QuizUp dev

Mobile giant Glu Mobile has invested $7.5m in Plain Vanilla, the developer behind popular social trivia game QuizUp. Glu will be working with Plain Vanilla on a TV programme based on QuizUp andnow has a 15-month option to acquire Plain Vanilla at a pre-agreed price. Despite QuizUp’s early success, still …

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Former EA exec Tim Wilson joins Glu

Longtime EA executive Tim Wilson has left the publisher to join Glue Mobile as its chief technical officer. Games Industryreports on the departure – and subsequent appointment – of Wilson, who worked for 20 years at Electronic Arts in roles including CTO of EA, EA Labels, All Play, the Core …

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Britney Spears signs with Glu for new mobile game

Mobile games publisher Glu has signed on new celebrity partner Britney Spears to a five-year deal. Games Industry reports the deal revolves around a mobile game featuring the pop star, with the untitled game currently scheduled for release in 2016. "I am thrilled to add Grammy Award-winning legend Britney Spears …

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There is a new Paris Hilton game on the way

Paris Hilton will be starring in a new mobile video game. Hong Kong-based development firm Animoca Brands has announced that it has signed a deal with Paris Hilton to licence her name and likeness. "Paris Hilton is one of the world’s most recognised names and we are thrilled to be …

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