MCV/DEVELOP News, events, research and jobs from the games industry
Activision will double its European market share in the next few years, according to its CEO Mike Griffith. Speaking exclusively to MCV at E3, the heavyweight publisher detailed a wide-reaching strategy to grow its stake in what it calls its ‘under-developed’ European business. The firm wants to generate 50 per …
Read More »Developing DJ Hero
A look at turning the tables on Guitar Hero
Read More »UK games market continues to rise
The UK video games market’s weekly value continues to rise this week following a slew of new releases, including Guitar Hero: Metallica, Virtua Tennis and Infamous. According to MCV calculations, based on today’s Gfk-ChartTrack/ELSPA weekly report, the UK market has hit 22.8 million for the week ending May 30th, with …
Read More »Activision: 23 million people play games online
Activision CEO Bobby Kotick claims 23 million people are playing online games with friends today. During the Activision Blizzard pre-E3 2009 press conference, Kotick cited the publisher’s recent research as proof that the audience is changing”. An Activision study found that 12 million people played games online with friends 18 …
Read More »DJ Hero, Guitar Hero 5 and new IP Band Hero revealed
Turntable peripheral and new mass-market music IP from Activision Blizzard arriving this autumn
Read More »Activision appoints new Guitar Hero boss
Activision Blizzard has appointed former Yahoo COO Dan Rosensweig as CEO and President of Red Octane – the business unit which develops the blockbuster Guitar Hero franchise and soon to be released DJ Hero. Rosensweig will oversee Guitar Hero’s global operations including game development, hardware manufacturing, supply chain, logistics and …
Read More »Neversoft moves on from Tony Hawk
Developer to hand long-running skateboarding series to new studio
Read More »UK CHARTS: Call of Duty shoots back to the top
While a late sales surge drove EA’s FIFA 09 to claim the Christmas 2008 games No.1 last week, the title has been usurped by Call of Duty: World at War which is once again the UK’s number one title. The Activision Blizzard FPS returns to the top, although EA still …
Read More »Guns N Roses star slams Guitar Hero
Guns N’ Roses singer Axl Rose has slammed Activision and its Guitar Hero series for using his band’s songs without permission. The star wrote an open letter to fans suggesting he may be seeking legal action, according the NME. While he confirmed he did not object to former Guns guitarist …
Read More »Metallica: Video games and music industry to merge
Metallica’s Lars Ulrich and Kirk Hammett believe collaborative projects between bands and video game developers, such as the upcoming Guitar Hero: Metallica, could lead to the music and games industries merging. In an interview with USA Today, the celebrities were asked what they think of video games as a music …
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