MCV/DEVELOP News, events, research and jobs from the games industry
Activision has told MCV it will keep aggressively growing its share of the music category through retail collaborations, new promotions and expansion to new genres. The publisher was celebrating this week after the Guitar Hero franchise secured its first number one – Guitar Hero 5 managed to top the UK …
Read More »Guitar Hero cutting out the console
In a move that will send shudders down the spine of platform holders, Activision Blizzard CEO Bobby Kotick has stated that his firm is looking into the possibility of releasing a new Guitar Hero SKU that can be played directly through the TV without the need to be connected to …
Read More »UK CHARTS: Guitar Hero wins Band battle
Adding to the Beatles’s loss in the music charts at the hands of the record-breaking Dame Vera Lynn, EA’s licensed games outing The Beatles: Rock Band also missed out on the video games charts crown with Activision’s Guitar Hero 5 emerging victorious to claim the top spot. Guitar Hero 5 …
Read More »Guitar Hero pre-orders heat up
Activision Blizzard has underlined the importance of retail in the success of Guitar Hero 5. The publisher has arranged to have a strong in-store presence, as well as some appealing pre-order incentives to drive customers to retailers on September 11th. Retailers are absolutely crucial to every Guitar Hero launch,” senior …
Read More »Activision: ‘Music genre down significantly
Activision-Blizzard has joined sector rival EA and industry analysts in admitting yesterday that the music game genre is facing tough times. Last night during its earnings call Activision Blizzard admitted that the music game genre is down significantly”. One explanation for the rapid decline in music game revenues might be …
Read More »Music game revenues plummet
A bit of digging at the latest NPD results for the North American games market has shown that revenues generated by leading music genre brands Guitar Hero and Rock Band have fallen 49 per cent year-on-year over the last 12 months. Gamasutra reports that June was the second month on …
Read More »Xbox 360 wireless mics get standalone SKU
The motion sensing wireless microphones bundled with Microsoft’s karaoke title Lips are to get their own SKU as the platform holder looks to talk up the benefits of the peripherals in all of the console’s music titles. CasualGaming.biz has the full compatibility list – click here to take a look.
Read More »Guitar Hero Metallica bundle rocks on
European gamers are to be treated to an exclusive Guitar Hero Metallica bundle when the latest iteration of the hit music franchise arrives at retail on May 29th. The pack will include a copy of the game, a wireless guitar peripheral and a Metallica-themed faceplate depicting the iconic skull motif. …
Read More »Guitar Hero outselling Rock Band 10:1 in Europe
Following impressive financial numbers, Activision Blizzard’s Mike Griffith has stated that the franchise now accounts for the majority share of music game genre sales in Europe and North America – in other words, it’s beating Rock Band. The publisher also revealed that 34m DLC tracks have been downloaded by Guitar …
Read More »US: World Tour instrument pack wins at retail
Flying in the face of the wallet-tightening global credit crunch, it has been revealed that the full-price, complete band kit SKU of Activision Blizzard’s Guitar Hero: World Tour has to date outsold both of its cheaper SKU rivals in North America. Click here to read more over on CasualGaming.biz.
Read More »