Tag Archives: habits

Brand Map: Need for Speed

Need for Speed: The Run hits stores in November and this time things are a little different for the franchise. We take a look at gamers’ playing patterns. Quick time events have been added to The Run to provide out-of-car action. And this week we’re looking at Need for Speed …

Read More »

Are we losing the generation game?

A nation of children break up for school holidays next week. And they are breaking away from games, too. Disney and THQ warn that retailers and publishers won’t attract the next generation of gamers. Kids are switching off from consoles in favour of mobile, online and social games. For younger …

Read More »

Majority of Brits are now gamers

A new report from games market research firm Newzoo has revealed that the majority of UK nationals are now active gamers. In total it estimates the 31m of the 60m people in the UK population now spend money on games. 49m are active internet users. And while the console sector …

Read More »