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Tag Archives: hasbro

Hasbro backing Fall of Cybertron with new action figures

Activision and Hasbro have cleverly identified a great cross-market opportunity by announcing a range of toys to accompany upcoming release Transformers: Fall of Cybertron. Eight action figures have been announced so far, the most notable of which is undoubtedly the huge combiner Bruticus figure, which is comprised of five Combaticons. …

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Jagex making Transformers MMO

The powerhouse Transformers IP will next year get a brand new MMO following an agreement between casual behemoth Jagex and rights holder Hasbro. The game has been pencilled in for a 2012 release in Europe, North America, Latin America, New Zealand and Australia. Transformers is one of the most iconic …

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Transformers 3 due in June

Transformers: Dark of the Moon will be released on June 24th. The game coincides with the launch of its cinematic namesake and will be available on Xbox 360, PS3, Wii and DS. As with previous handheld Transformers games, two versions will be available on the DS: Autobots and Decepticons. The …

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Monopoly heads to Facebook

Hasbro’s family board game Monopoly can now be played on Facebook online for free. Facebook users can play Monopoly Millionaires in a web browser on PC and invite friends to play together. As usual the aim is to buy hotels across the board and amass the biggest fortune in Monopoly …

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Transformers: Cybertron sequel confirmed

Activision and Hasbro are working on a sequel to Transformers: War for Cybertron. The game was announced during Hasbro’s Investors Day and is currently due for release in 2012. It will follow on from the original High Moon Studios title that was released for PS3, Xbox 360, PC, Wii and …

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EA brings virtual world to the UK

Publisher EA has announced that it is bringing its children’s’ virtual world Littlest Pet Shop Online to the UK this September. The game is based on the popular Hasbro kids licence. Targeted at girls, it offers the chance to create and customise pets and share them with online friends. Players …

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Hasbro ends buy-out rumours

Hasbro has been forced to issue a statement in response to speculation over the possible sale of the company. Financial markets were rife with speculation that the firm had re-opened talks with private equity firm Providence Equity Partners regarding a $6bn leveraged buy-out, which would take the firm private. Hasbro …

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Hasbro to go private?

Reports from the US say Hasbro is in early-stage buy-out talks with a private equity firm. Financial scuttlebutt says the firm is in talks with Providence Equity Partners to take the company private in a leveraged buy-out – a way for private equity firms to finance large acquisitions through debt, …

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Hasbro affirms gaming aspirations

Hasbro has announced that it has more than a dozen games in development and scheduled to launch worldwide in the second half of this year through its deals with Electronic Arts and Activision. The latest wave of titles from EA will further expand its portfolio of Hasbro-inspired digital games that …

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