MCV/DEVELOP News, events, research and jobs from the games industry
Toy maker gets 70 per cent stake in mobile developer
Read More »Hasbro wants in on the Skylanders/Disney Infinity party
First there was Skylanders, thenDisney Infinity was announced- and now Hasbro has entered the new ‘toys to life’ category. The new B-Daman line from Hasbro, under licence from D-rights and with manufacturing assistance from TakaraTomy, has been unveiled at the 2013 American International Toy Fair in New York. Characters and …
Read More »Hasbro backing Fall of Cybertron with new action figures
Activision and Hasbro have cleverly identified a great cross-market opportunity by announcing a range of toys to accompany upcoming release Transformers: Fall of Cybertron. Eight action figures have been announced so far, the most notable of which is undoubtedly the huge combiner Bruticus figure, which is comprised of five Combaticons. …
Read More »Jagex deal to develop Transformers MMO
Contract with Hasbro follows surprise investment round
Read More »Jagex making Transformers MMO
The powerhouse Transformers IP will next year get a brand new MMO following an agreement between casual behemoth Jagex and rights holder Hasbro. The game has been pencilled in for a 2012 release in Europe, North America, Latin America, New Zealand and Australia. Transformers is one of the most iconic …
Read More »Transformers 3 due in June
Transformers: Dark of the Moon will be released on June 24th. The game coincides with the launch of its cinematic namesake and will be available on Xbox 360, PS3, Wii and DS. As with previous handheld Transformers games, two versions will be available on the DS: Autobots and Decepticons. The …
Read More »Monopoly heads to Facebook
Hasbro’s family board game Monopoly can now be played on Facebook online for free. Facebook users can play Monopoly Millionaires in a web browser on PC and invite friends to play together. As usual the aim is to buy hotels across the board and amass the biggest fortune in Monopoly …
Read More »Transformers: Cybertron sequel confirmed
Activision and Hasbro are working on a sequel to Transformers: War for Cybertron. The game was announced during Hasbro’s Investors Day and is currently due for release in 2012. It will follow on from the original High Moon Studios title that was released for PS3, Xbox 360, PC, Wii and …
Read More »EA brings virtual world to the UK
Publisher EA has announced that it is bringing its children’s’ virtual world Littlest Pet Shop Online to the UK this September. The game is based on the popular Hasbro kids licence. Targeted at girls, it offers the chance to create and customise pets and share them with online friends. Players …
Read More »Hasbro ends buy-out rumours
Hasbro has been forced to issue a statement in response to speculation over the possible sale of the company. Financial markets were rife with speculation that the firm had re-opened talks with private equity firm Providence Equity Partners regarding a $6bn leveraged buy-out, which would take the firm private. Hasbro …
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