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Tag Archives: hasbro

EA and Hasbro shift 8 million games

Electronic Arts has announced that its Hasbro-branded titles have racked up global sales of more than eight million units within the last year. The publisher has launched 20 different Hasbro brands across 18 major platforms since the two firms formed a strategic alliance back in August 2007, including consoles – …

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Risk to invade XBLA

Due for release some time in early 2010, the game includes outlandish factions, a unique art style, new gameplay twists and off-beat humour”. It is being geared both towards fans of the game and newcomers to the IP. Development is being handled by Stainless Games whose prior titles include controversial …

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Hasbro to sue Atari

Toy maker Hasbro is to sue publisher Atari following claims that the video game company violated its licensing agreement for Hasbro’s Dungeons & Dragons game series. Hasbro said Atari may have violated its licensing agreement when it sold its European business distribution arm to Japanese game maker Namco Bandi in …

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EA confirms G.I. Joe movie tie-in

Publisher EA is to publish the official multiplatform game tie-in for Paramount’s upcoming G.I. Joe movie, which is due to hit cinemas this August. The game’s narrative will pick up where the film leaves off, and will touch on elements from the film, cartoon and toy range. It will boast …

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Activision returns to Transformers IP

Publisher Activision Blizzard has confirmed that it is back aboard the Transformers bandwagon and lining up a games release to coincide with the summer arrival of DreamWorks and Paramount’s movie sequel Transformers: Revenge of the Fallen. The game, which will be released on Xbox 360, PS3, PS2, PC, DS and …

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EA targets $6bn by 2011

Electronic Arts targets $6 billion in revenues by the end of the 2011 fiscal year, according to CEO John Riccitiello. With revenues for this financial year expected to be around $3.5 billion, EA are expecting a growth of 70 per cent in three years. "It’s a big number. It’s never …

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EA details Hasbro plans

The first fruits of Electronic Arts’ collaboration with Hasbro have been unveiled, with games based on Littlest Pet Shop, Nerf, Yahtezee, Monopoly, Scrabble, Risk, Operation, Trivial Pursuit, Pictureka due throughout the year. EA’s Casual Entertainment label has said it is targetting games for console, mobile and PC – with a …

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