Tag Archives: hayes

Sega sticks by mature Wii releases

Sega has vowed to plough on with its strategy of creating adult games for Wii – despite the commercial failure of MadWorld earlier this year. The Platinum Games-developed title did not make an impact on the UK and US charts, but won critical praise and heavy marketing support. However, Sega …

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Sega confirms management changes

Publisher Sega has promoted Naoya Tsurumi to the head of its consumer business for Europe, Japan and America. The firm has also confirmed that Sega Europe boss Mike Hayes will take the newly created role of president and COO of both Sega America and Sega Europe, as revealed by MCV …

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DIGITAL BRITAIN: The industry responds to PEGI ruling

A number of the most senior figures in the UK video games industry have responded to the government’s move to grant PEGI the sole power of video games classification. We’ve got comments from Nintendo’s UK general manager David Yarnton, Ubisoft MD Rob Cooper, Sega president and CEO Mike Hayes, EA …

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