MCV/DEVELOP News, events, research and jobs from the games industry
Sony Pictures Entertainment has teamed up with Sega-owned film production company Marza Animation Planet to develop a Sonic the Hedgehog movie. The film, based on the hit video game property, is set to be a mix of CG-animation and live action and will be written by Evan Susser and Van …
Read More »Sonic to star in CG animated TV series
Sega’s speedy games mascot Sonic the Hedgehog is getting his first ever CG animated TV series. It’s called Sonic Boom and is co-produced by Sega of America and Genao Productions. Kicking off in 2014, the first series features 52 11-minute episodes and will debut on Cartoon Network in the US …
Read More »Nike football ad contains hidden playable 2D Sonic game!
Sega and Nike have teamed up for one of the cleverer bits of video games cross promotion MCV has seen in a while. The TV short, called My Time Is Now, was aired during Chelsea’s famous Champions League victory over Bayern Munich in Germany on Saturday night. It features a …
Read More »More Sonic accessories due in September
Peripherals specialist Lazerbuilt has secured the rights to Sonic the Hedgehog. The firm will produce accessories for consoles and mobile devices.The range is due to arrive at retail this September. Lazerbuilt says it will not only target children aged between seven and 12 years old with Nintendo 3DS and DS …
Read More »Sonic the Hedgehog store goes live
Sega has officially launched its full online Sonic the Hedgehog store. The site went live on a test basis last month. It features a range of merchandise including figures, stationary, clothes, posters and DVDs. The range will widen throughout the year, too. It includes a loyalty system, too, which awards …
Read More »Sonic joins The Simpsons
Sega’s spending big on Sonic this Christmas, with the hedgehog’s next adventure sponsoring The Simpsons. Sonic Generations will appear around the hit series across Sky 1, Sky HD and Sky Anytime. It’s the longest Sonic campaign ever, running from October 1st to December 31st. It’s on air every single day …
Read More »Sonic celebrates 20th anniversary with licensing blitz
Twenty years of Sonic will be marked by a global merchandising plan. Sega Europe’s newly expanded licensing team is seeking partnerships in every sector imaginable to create new product lines for the mascot’s 20th anniversary on June 23rd. We have some surprises lined up for Sonic’s anniversary,” Sega Europe’s head …
Read More »Sonic has to consider younger fans
Speaking to MCV, Sega’s Sonic’s brand director David Corless has countered claims that Sonic fans are hard to please”, adding that the publisher is now obligated to tailor modern Sonic titles to the IP’s younger fanbase. In August Sonic Colours producer Takashi Iizuka said that there are so many fans, …
Read More »Sonic 4 delayed
Sega has confirmed that Sonic the Hedgehog 4 has been delayed. The first instalment of the episodic platform game was due to be released some time this summer but will now hit in the latter half of 2010”. The additional time will allow the development team to focus on keeping …
Read More »Sonic Team not developing Sonic 4
Sega has placed faith in an external indie developer to build on its treasured Sonic franchise. Osaka-based Dimps – developers of Capcom’s Super Street Fighter 2 Turbo HD – were hired last year to build the new episodic Sonic game. Develop has the full story.
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