Tag Archives: hero

Guitar Hero sales up year-on-year

Viacom’s luke-warm analysis of its Rock band franchise earlier this week added fuel to the fire of those questioning the long-term viability of the music game franchise – making the news that sales of Guitar Hero are radically up year-on-year all the more impressive. Year to date through September 30, …

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Microsoft has the X Factor

Platform holder Microsoft has announced that it has bought up an entire ad break during the November 14th episode of ITV’s reality TV show X Factor as it ramps up its pre-Christmas marketing activity. The time will be used to promote the recently launched Sky Player service as well as …

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Long tail expected for DJ Hero

Ahead of the release of Activision’s DJ hero in the UK this Friday, the co-founder of Guitar Hero Kai Huang has stated that a slow start at retail is not to be unexpected – though the title’s overall sales curve could prove more impressive. We’re not expecting a typical videogame …

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More Hero discs due next year

The CEO of Guitar Hero has confirmed to MCV that retailers can expect more disc-based releases for its music games in 2010. In an exclusive interview, Activision’s music game boss Dan Rosensweig said retailers can expect more Guitar Hero, DJ Hero and Band Hero games next year – but perhaps …

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DJ Hero to put industry in a spin

Activision believes that DJ Hero can help grow the music game genre – by attracting consumers that have never before played Guitar Hero or Rock Band. The firm’s global publishing boss Mike Griffith admitted in August that the music category was ‘significantly down’ year-on-year – but pointed to Europe as …

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Zane Lowe to front Guitar Hero push

Activision has signed Zane Lowe to help promote and develop its Guitar Hero series. The collaboration will see the Radio 1 DJ fully endorse the Hero series as well as offer up his expertise to help grow the brand. DJ Hero will also be the headline sponsor of Zane Lowe’s …

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Rivals can’t compete with Guitar Hero

Activision has told MCV it will keep aggressively growing its share of the music category through retail collaborations, new promotions and expansion to new genres. The publisher was celebrating this week after the Guitar Hero franchise secured its first number one – Guitar Hero 5 managed to top the UK …

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Guitar Hero cutting out the console

In a move that will send shudders down the spine of platform holders, Activision Blizzard CEO Bobby Kotick has stated that his firm is looking into the possibility of releasing a new Guitar Hero SKU that can be played directly through the TV without the need to be connected to …

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UK CHARTS: Guitar Hero wins Band battle

Adding to the Beatles’s loss in the music charts at the hands of the record-breaking Dame Vera Lynn, EA’s licensed games outing The Beatles: Rock Band also missed out on the video games charts crown with Activision’s Guitar Hero 5 emerging victorious to claim the top spot. Guitar Hero 5 …

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Guitar Hero pre-orders heat up

Activision Blizzard has underlined the importance of retail in the success of Guitar Hero 5. The publisher has arranged to have a strong in-store presence, as well as some appealing pre-order incentives to drive customers to retailers on September 11th. Retailers are absolutely crucial to every Guitar Hero launch,” senior …

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