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Call of Duty is one of the biggest brands the world of gaming has ever known – but new CEO Eric Hirshberg thinks the franchise’s credentials go far further than that. The Call of Duty franchise is a force of nature,” he told IGN. I think it is the closest …
Read More »Hirshberg: Activision should be loved
Clearly not afraid of setting himself some heady expectations on day one, the new CEO of Activision publishing Eric Hirshberg has stated that one of his main objectives is to address the negative impression many online games enthusiasts have of Activision. I only have my perceptions as a outsider to …
Read More »Activision names new publishing CEO
Eric Hirshberg has been appointed CEO for Activision Publishing. Hirshberg takes over from Mike Griffith who resigned from the role in April to become vice chairman of Activision Blizzard. He starts from September 7th, 2010, and will report to COO Thomas Tippl. Hirshberg joins from marketing agency Deutsch LA where …
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