Tag Archives: ian shepherd

Ian Shepherd has warned that the switch to online content and digital distribution will come much slower than the pundits claim. But, nevertheless, the new CEO of GAME said the retail giant is preparing itself for the digital era by evolving into a ‘multi-channel’ brand. The market is down 17 …

As GAME continues to ride the increasingly turbulent waters of UK High Street retail, chief executive Ian Shepherd has explained how he intends to tackle two of the biggest challenges facing his chain – digital game sales and online retail. There is no doubt that there is going to be …