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Tag Archives: in-app purchases

UKIE responds to OFT principles for in-app purchases

UKIE has responded to the Office of Fair Trading’s principles for online and app-based games. These guidelines – published earlier today – serve to ensure game businesses sell content responsibly. If they are not in line with these principles, they could face problems from the Competition and Markets Authority from …

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OFT publishes principles for online and mobile games

The Office of Fair Trading has published its principles for online and app games. These principles state that consumers should be informed about costs associated with the game and in-game advertising – as well as whether their personal data will be shared with third parties for advertising purposes. In-app purchases …

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New How to Train Your Dragon iOS game features £69.99 IAP

With a second movie on the way later this year, How To Train Your Dragon is the star of a new iOS and Facebook game. Be warned, however – this kids game is just the latest in a long line to feature some eye-watering prices for its in-app-purchases. Apps Playground …

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And so the inevitable happens – Angry Birds Go is big on IAPs, has energy system

It all comes down to whether you think Angry Birds was popular because it was good, cheap and offered tonnes of content or because people simply couldn’t resist the little birds. If you think it’s the latter, then new kart racing title Angry Birds Go presents the inevitable conclusion of …

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GTA Online economy designed "for the vast majority of players who will not buy extra cash"

The in-game economy of Grand Theft Auto Online has been designed for those who won’t pay out on the included microtransactions. That’s according to Rockstar, which has moved to reassure players who were perturbed by yesterday’s news that users will be able to buy in-game currency using real-life cash. You …

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