Tag Archives: In-depth

PR Panel 2021: Eight PR experts look back on a hard year, plus the new consoles, preparing for the year ahead and the return of events

The year that lasted a decade is finally behind us. As we dust ourselves off, we reach out to our panel of PR experts to take a look at the opportunities and pitfalls of the year ahead.

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“We think it’s a big risk to just ride one horse into battle. That’s why we have a whole cavalry!” – THQ Nordic’s Klemens Kreuzer on the company’s constant growth

We speak with THQ Nordic boss Klemens Kreuzer, and find out how he’s managed the constant growth and where he sees his arm positioning itself both within the group and the broader industry.

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“We wanted to take the core pillars of Watch Dogs: Legion and explore the raw emotional aspects of them” – Behind the trailers for Watch Dogs: Legion

"Our TV ad for Watch Dogs: Legion is not just a trailer for a cool game where you shoot people and drive around, but rather as a statement of identity."

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“We want to engage with people that are serious about VR” – What Koch’s acquisition of Vertigo Games means for the VR space

Koch Media recently acquired Vertigo Games for €50m. So just what is the Embracer Group company getting for its money and what does it say about the broader VR space?

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“Stadia has certainly changed a lot in the way that we develop the game” – Making a Splash on Stadia with Outcasters

No mobile version, no cheat protection, no uploading builds... We talk to Splash Damage about its Stadia exclusive title Outcasters, the benefits of cloud development and the future of the platform

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