Tag Archives: In-depth

How Wargaming is bridging the cultural divide with its biggest assault on western markets to date

In Guildford, Wargaming is making a game from the ground up by western developers for western audiences. CEO Victor Kislyi tells MCV about the masterplan and how even a studio-destroying fire was an opportunity in disguise

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Ain’t no party like an Xbox party – Aaron Greenberg clarifies exclusivity stance and explains why the upcoming X019 is coming to London

With Gears 5 released on Steam, plus Ori and the Blind Forest coming to Switch, Aaron Greenberg, GM of games marketing, clarifies Xbox’s first-party strategy and fills us in on the thinking behind its upcoming London celebration, X019

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Gods & Monsters, Uplay+, Roller Champions: Ubisoft’s talks new IPs, new platforms and new strategies

We talks to EMEA executive director Alain Corre about Ubisoft’s new lease of life, free from Vivendi, and how it’s experimenting on many different fronts from new IPs to new platforms, new territories and free-to-play

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Bandai Namco on Little Nightmares 2, Tori and why Europe is ‘the future of the group’

Having explored an array of varied projects in the past few years, Bandai Namco Entertainment Europe has learnt many lessons, reaching a newfound maturity. Hervé Hoerdt tells us about BNEE’s ambitions, its expectations for brand new project Tori and how the European branch has finally found its identity

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Regional spotlight – From free-to-play to the ‘epicenter of gaming’: How Hamburg ships games around the world

For our third regional spotlight, we take you to Germany. Destination: Hamburg. Following a successful transition from free-to-play browser games to much much more, the ‘epicenter of gaming in Germany’ has a lot to offer, from an excellent quality of life to the support of an incomparable cluster of games talent

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Franchise potential, long-term vision and community-driven: Is your game what Sega Searchlight is looking for?

Following up on Sega’s acquisition of Two Point Studios, we have a chat with Bobby Wertheim, who works at Sega’s incubation programme Searchlight. He details why the firm wants to acquire indie studios, what we can expect from the publishing label and what the process is like when you sign up with Searchlight

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