Tag Archives: In-depth

“As an independent studio we have been working hard to build games that distribute themselves.” – Enchanting a community with Spellbreak

Spellbreak is among the latest titles to take a stab at the popular battle royale genre. But thanks to smart gameplay, crossplay on all platforms and a player-centric outlook, it’s a strong contender to break into the big time.

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‘Publishers in the west think they need a publisher in China’ – Arcus Key explains how to be big in China

Western publishers have long-held China as a land of opportunity. However, the options for reaching that audience have been somewhat limited. Arcus Key, led by a dual UK-China team, thinks it has the solution

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“A new, fast and playful way of creating games and experiences without coding” – A closer look at CREY’s social gaming network

The Roblox IPO has brought further attention to user-content driven platforms. CREY is just such a platform, which uses a code-free design system to allow anyone to create content for its community.

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“No one’s has done this before. No one’s really tried to tell a story in this way.” – The ambitious story of Wallace and Gromit: The Big Fix Up’s transmedia approach

Wallace and Gromit: The Big Fix Up promises a transmedia narrative told over the course of 28 days.

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PR Panel 2021: Eight PR experts look back on a hard year, plus the new consoles, preparing for the year ahead and the return of events

The year that lasted a decade is finally behind us. As we dust ourselves off, we reach out to our panel of PR experts to take a look at the opportunities and pitfalls of the year ahead.

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