Tag Archives: In-depth

How does COVID-19 affect your 2020 title’s marketing plan and what can you do to get your game in front of journalists, influencers and players instead?

We talk to Rare about what makes it one of the UK’s longest-running and most important development studios

It is a tremendous pleasure to announce this year’s 30 Under 30

How Stadia's project Chimera and Semantic ML use machine learning to change game development as we know it

One tool to rule them all? Unity is everywhere, but despite its name there’s incredible variation in how developers use it.

The UK has left the European Union. And like it or not, we’re all in the same boat now.

King's Sabrina Carmona on the importance of diversity in the industry

While the much-discussed death of consoles is still some way off, the death of the traditional console generation is upon us,

With the Ukie diversity census pointing at high rates of depression and anxiety in the industry, we talk to Splash Damage about what studios can do to take care of their team

The slow evolution of service-based titles in the industry means that many of the studios now supporting such games weren’t explicitly created for the task – instead having transitioned away from discrete releases over many years. So surely it’s better to create a wholly new studio, from scratch, that’s built …