MCV/DEVELOP News, events, research and jobs from the games industry
New report by engine firm shows that players prefer these to any other types of advertising
Read More »Google Play expected to introduce ad warnings next year
Android apps store will specify whether titles contain advertisements
Read More »Win $250 in Unity’s mobile ads survey
Engine firm launches new study into how both developers and players perceive in-game ads
Read More »Five lessons learned from DeltaDNA’s in-game advertising study
Which ad strategies are the best? The analytics firm reveals all
Read More »Zynga introduces playable ads with Sponsored Play
New branded levels charge advertisers each time they are played and can offer consumer rewards
Read More »Win £200 Amazon vouchers in DeltaDNA and Develop free-to-play survey
Develop teams up with analytics provider to explore the use of ads in free mobile games
Read More »Alternative ads firm Giftgaming raises £104,000 in crowdfunding
Start-up aims to change the way reward-based ads work in mobile games
Read More »Crossy Road in-game ad revenue reaches $1m
Unity title has generated even more through in-app purchases
Read More »Crossy Road has generated $1m in-game ad revenue
Smartphone hit Crossy Road has proved that in-game ads can still pay the bills, even in games that have IAPs. The Guardian reports that, according to Unity, Hipster Whale’s title has made in excess of $1m from in-game ads alone since its launch on iOS in November 2014. And that …
Read More »Star Wars Blu Ray ads appear in Deus Ex
Eagle-eyed gamers have spotted the arrival of advertisements for genuine, real in today’s world products in Square Enix’s seminal action title Deus Ex: Human Revolution. Joystiq reports that the game’s loading screen will now from time-to-time carry a tiny banner advertising the release of the Star Wars Trilogy on Blu-ray. …
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