MCV/DEVELOP News, events, research and jobs from the games industry
A new handbook has been published that offers publishers and developers advice on in-game advertising. The Advertising and Games Handbook, published by the Internet Advertising Bureau, is made up of contributions from Double Fusion, EA, Sony, IGN, Microsoft and more. It offers an introduction to games advertising planning and buying …
Read More »Microsoft to close Massive Inc?
Xbox 360 platform holder Microsoft is to close its in-game ad agency Massive Inc, according to a report by Media Week. The site reports that general manager JJ Richards is already on the hunt for another job while technology experts from the company are in the process of being reassigned. …
Read More »Ubisoft ditches instruction manuals
In a move that will strike horror into the aged games collector but most likely mean very little to younger games fans, publisher Ubisoft has announced that it is to ditch paper instruction manuals for its Xbox 360 and PS3 games from this autumn. The fingering of a game manual …
Read More »Sony pulls WipEout ad
An agreement between in-game ad firm Double Fusion and PS3 platform holder Sony has hit a stumbling block today with news that a new advertisement recently introduced in download-only racing title WipEout HD has been removed. The decision comes after reports that the ad has doubled loading times between tracks …
Read More »Fuel is ‘biggest console game ever’
Codemasters’ upcoming racer Fuel can rightly lay claim to offering the biggest ever in-game environment seen in a video game, according to the Guinness Book of World Records. The announcement follows news that the game’s release has slipped a week to June 5th. In total Fuel boasts 5,560 square miles …
Read More »In-game XMB and Trophies confirmed for PS3
Sony has now officially confirmed that its latest PS3 firmware update, versions 2.40, will indeed include both access to the in-game XMB and Sony’s take on Xbox 360 Achievements – known as Trophies. The XMB (or cross-media-bar) is essentially the PS3’s user menu. Currently, users are forced to quit out …
Read More »In-game communication coming to PS3 in summer
SCE UK boss Ray Maguire has revealed that PS3’s forthcoming firmware update will introduce new features to the cross media bar. As he thanked SCE UK’s trade partners for reaching one million UK PS3 sales, he added: Our momentum will continue with the introduction of in-game communication in the summer, …
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