Tag Archives: innovation

The current downturn in the sales of boxed games has been caused by boring content and no innovation. That’s according to Ubisoft’s Alain Corre, who says the market is desperate for new ideas – and if it doesn’t get it, spending on video games will continue to fall. Currently, the …

As much as [reviewers] claim they want innovation, they don’t.” That’s the assessment of Ubisoft’s North American executive director Laurent Detoc, speaking in response to the lukewarm reception afforded to recent release Rocksmith. Rocksmith tried to distinguish itself from the already crowded musical instrument category by attempting to be a …

Pundits will have you believe the next generation of games hardware won’t arrive until 2013 or later. However last week, at 12.01am on September 22nd, a fifth home gaming format was activated: cloud gaming service OnLive. At its most basic form this one needs no hardware, no discs, no physical …

Electronic Arts may be focusing more and more resources on fewer and fewer super-brands, but it insists it is equally committed to creating new franchises and working with pioneering studios. In the last few years, the publisher has reacted to changing market conditions by dramatically reducing its output. In FY09 …

The UK games industry has been getting creative ahead of next week’s 3DS launch. Accessory manufacturers and magazine publishers are all preparing novelty products to coincide with Nintendo’s new handheld. Exspect has produced a Nintendo 3DS Crystal Case that comes bundled with two Joystick Junkies lenticular 3D artwork prints. Similarly, …

Publishers must find a way to monetize sales of pre-owned software if developers are to maintain their ability to expand the potential of games – that’s the warning of Codemasters CEO Rod Cousens. In terms of traditional publishing, the maturing formats have shown rapid decline and portable markets have been …

Platform holders are obligated to produce cutting edge, commercially risky games, Sony has told MCV. It’s one of the roles of a platform holder,” SCE UK sales director Mark Howsen told MCV. We’ve got to do that, to push boundaries as well as pushing strong franchises across their various iterations. …

A leading analyst has predicted that Nintendo’s 3DS can help usher in a new era of 3D gaming in a way that the expensive options being prepared by the likes of Sony and Microsoft cannot. 3D with no glasses has mass market potential,” Lazard Capital’s Colin Sebastian noted. Following the …

Bobby Kotick, the boss of the world’s largest games publisher Activision Blizzard, has stated that the hunger for new ideas and IP in gaming is true of just a tiny fraction of gaming’s overall audience. A small segment of very vocal gamers say everything has to be new and different …

Shigeru Miyamoto, director and general manager of Nintendo, was last night awarded The Economist’s Innovation Award for Consumer Goods The ceremony took place at the Science Museum in London. The awards themselves were selected by an independent judging panel of industry experts. No one is more identified with modern video …