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Tag Archives: insight

Analysis: How advertisers can make the most of the digital games revolution

Generation Media’s digital media executive Sam Clutterbucklooks at what advertisers need to be aware of within the digital games space Britain is a nation of gamers. In the youth space, over 50 per cent of kids aged seven to 14 regularly play games (Youth TGI, 2016). The digital revolution has …

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Analysis: The impact of ad-blocking on the games industry

26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking In just a few decades, gaming has gone from a cottage hobby to the fourth biggest entertainment industry on the planet – outselling …

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Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence Q4 is at the halfway point and the plethora of triple-A titles is not easing up as Christmas fast approaches. Generation Media has looked at the Top …

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‘Find a new audience by looking outside of games’

Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups Its ready-made customer base of digital natives means the games industry is ideally placed to capitalise on the power of online marketing campaigns, but many struggle to connect with new, relevant …

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Opinion: Biggest Gamescom ever was what you made of it

The Gamescom numbers defied the experience somewhat. There were 345,000 visitors to the show, which is 10,000 up on last year’s figure. There were 806 companies, a rise of 14 per cent, and 33,200 trade visitors, a more modest increase of five per cent. But try telling that to the …

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Micropayments, they grow up so fast: How in-game purchases have evolved to survive

Karl MacGregor, VP of digital content at Worldpay, examines how in-game purchases have moved with the times in order to remain one of the hottest topics in today’s industry Digital gaming is where micropayments have no-doubt seen the highest adoption rate. Digital wallets, subscription services and aggregation models have been …

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Insight: Doping in eSports – why the stakes are raised as the sector matures

Harbottle & Lewis associateKostyantyn Lobov details the issues facing various areas of the industry as allegations of doping run rampant in the eSports space. Year after year, the march of eSports towards mainstream acceptance continues to gather momentum. However, with prize pools often now stretching into the millions and tournaments …

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International Insight: America

It might be the land of the free, but is it the land of free-to-play? As the industry recovers from another huge E3 showing, SuperData CEO Joost van Dreunen examines the state of games in the US of A In America everything is bigger – and its games market is …

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Opinion: Ubisoft’s gamble could be a game changer for VR

VR has unquestionably been the most hotly debated topic in Los Angeles this week. There are those that will vehemently insist that VR will be a motion controller fad at most. That pricey peripherals never work and that virtual reality headsets are destined to go down the same route as …

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Insight: Getting the most out of games streaming

You can stop YouTubers and Twitch users from streaming your games, but should you? Rouse Legal partner Arty Rajendra reveals the legalities and opportunities around this new form of games media Online streaming can be extremely lucrative. A recent piece by Forbes reported that streamers can earn up to $100,000 …

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