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Tag Archives: insight

Insight: The new age of advertising

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion It would be a brave person to argue that the rate of change in our industry is pedestrian. What is perhaps often …

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Insight: Managing retail and going global with your self-published game

In part three of Jason Kingsley’s regular column on self-publishing, the Rebellion CEO discusses the workload pressures that come with going alone, and how to structure those important deals Self-publishing involves a lot more complexity than work for hire. With work for hire you normally have one deal with one …

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The practicalities of self-publishing and project timing

In the second of a four-part series of articles, Rebellion CEO shares his insight about where you should invest your time and effort Adapting your business to the self-publishing model requires a number of practical changes. You need someone who can handle PR, manage an internal marketing team or someone …

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To self-publish or not to self-publish?

In the first of a series of pieces, Rebellion CEO and creative director Jason Kingsley discusses the Sniper Elite studio’s journey into self-publishing There are advantages and disadvantages to developers self-publishing. The complex decision as to whether we should self-publish happened over an extended period of time and a series …

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Insight: 2015 is the year of the publisher

In an age where any developer can be a games publisher, Sold Out boss Garry Williams discusses why studios are increasingly teaming up with sales and marketing specialists. Longevity in the games business has seen us witness numerous ‘life changing’ gaming ideas and emerging business models. With the latest disruption …

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Insight: The games industry should unite to end ‘key stripping’

Arty Rajendra, partner at Rouse Legal, discusses the legalities around key stripping and the impact it is having on the games business The market for digital downloads increases year-on-year, yet there remains a healthy market for the boxed products. Why is this and should gaming companies continue to invest heavily …

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Insight: It’s time for pay-per-view eSports

Jean-Charles Lacoste, MD of sports monetisation experts InPlayer, discusses what eSports businesses can do to generate better income Newzoo’s recent white paper said that eSports is now worth $200m and that this will more than double by 2017. Audience-wise, pro-gaming is predicted to match the 190m annual audiences achieved by …

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Analysis: Why the games industry should embrace Bitcoin

Bitpay’s European marketing manager Wouter Vonk recently worked with Jagex to help them integrate bitcoin into Runescape. Here, he discusses the payment method’s future in games With numerous players in the gaming industry, such as Xbox Live, Zynga, BigFish, Jagex and Twitch, all attracted to bitcoin’s ability to make in-game …

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Analysis: Mobile and online prop up the TV ad space in 2014

Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year 2014 was a progressive year for the games and consoles TV advertising market with TV ad pressure rising 16 per cent (in terms of individual TV viewer ratings) …

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INSIGHT: The rise of consoles as media hubs

James Brown, consumer retail analyst at Kantar Worldpanel, examines the rising importance of consoles as media hubs and casts an eye toward the role they may one day play in the entertainment sector… When the head of Xbox, Phil Spencer, admitted just ahead of this year’s E3 that the company …

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