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Tag Archives: insight

OPINION: Would it really have mattered if Splatoon was a Mario game?

New IP does not necessarily mean new ideas, argues MCV editor Christopher Dring Shigeru Miyamoto told Edge magazine this month that Splatoon – the co-op ink shooter which was my personal game of the show at E3 – was almost a Mario game. Instead the firm opted against using the …

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INSIGHT: How smaller businesses can thrive in the new games industry

Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play,offers his advice on coping with the transition of the games industry In the entertainment industry, there are always current buzz-words. They help keep us focused in an industry that is an ocean of …

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INSIGHT: Iceberg Interactive’s Gamescom showing

PC specialist Iceberg Interactive went to Gamescom with some exciting games. Sales director Howard Newmark tells us more. What did you bring to Gamescom this year? The Iceberg Team had a significant presence at GamesCom this year, once again taking up a sizeable part of the Holland Pavilion. We showed …

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MCV @ GAMESCOM INSIGHT: Graphine on its new Granite SDK

Aljosha Demeulemeester, CEO of middleware specialists Graphine Software, tells MCV @ Gamescom about the firm’s new Granite SDK. What have you brought to Gamescom this year? We’re showing off thelatest iteration (2.3) ofthe Granite SDK: our fine- grained texture streaming and texture compression middleware that allows our partners to use …

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MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

Year-to-dategames and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far. The first visible spike inTV market ad pressure and subsequent sales occurred across March/April, probably due to the so-called ‘battle of the …

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INSIGHT: How Mike Bithell became the world’s first social developer

Mike. Bithell. Two words sure to strike fear into the heart of every game developer. Three years ago, no one had heard of him, but now you can’t open a website or trade publication without someone writing about the man behind Thomas Was Alone, just like I am now. It …

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INSIGHT: What the new consumer laws mean for etail

Nic Murfett, interactive entertainment and sports groups associate at London law firm Harbottle & Lewis, explains what the new digital content laws are – and what they mean for online retailers.. In November 2011 the European Commission published its Directive on Consumer Rights which clarifies the protections afforded to consumers …

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INSIGHT: Could Android TV hurt consoles?

Piers Harding-Rolls, head of games research at IHS Technology, questions whether Google’s latest Android-powered bid for the living room can disrupt the console rule of the PS4 and Xbox One… Google has announced a new version of its TV and set-top box solution, named Android TV, and in doing so …

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Digital costs more than you think

Leading games industry analyst and SuperData CEO Joost van Dreunen on how the move to digital isn’t generating revenue quite as easily as some companies might have hoped… I attended several analyst meetings at this year’s E3. Almost unanimously publishers pointed toward digital – the transition to digital development, publishing …

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Joost van Dreunen: The end of the end of the console

When it comes to gaming, I’m an equal opportunity offender. I don’t distinguish between platforms or get locked into owning one over another. As if you could only know the true experiential richness that games offer through the lens of a single platform. Nonsense. As I’m setting up my schedule …

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