Tag Archives: international factfile

INTERNATIONAL FACTFILE: India

According to the FICCI-KPMG Indian Media and Entertainment Industry Report 2012, the Indian games business was valued at 13bn Rupees ($259m) in 2011 – up 30 per cent. The market is expected to grow by 38 per cent to 18bn Rupees ($359m) in 2012 and to a staggering 46bn Rupees …

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INTERNATIONAL FACTFILE: Russia

Russia is the largest country in the world, and as a result, there’s plenty of room for a variety of retailers. In fact, no single group of outlets dominates the High Street. Independents still account for a significant chunk of sales, holding their own against electronics chains and specialist gaming …

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INTERNATIONAL FACTFILE: Germany

Germany is a crucial European market for publishers. Sales in the region generated a cool €2bn in 2011, according to research from German games trade body BIU. 72m games were sold last year, accounting for €1.5bn. Price comparison site Idealo recently reported that games are over 20 per cent more …

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INTERNATIONAL FACTFILE: France

France is one of the biggest gaming markets in Europe, and one still dominated by boxed sales. NPD figures released last month showed that French consumers purchase fewer downloadable games than neighbouring Germany. France has a strong retail network with mass merchandisers and specialised stores that allow publishers to target …

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INTERNATIONAL FACTFILE: Italy

The Italian video games market was worth $1.09bn in 2011, and more than half of this was generated by software sales. Italy has suffered slight declines in sales of hardware, software and accessories since 2010 but the nation is still home to a healthy retail landscape. Italy is the fourth …

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INTERNATIONAL FACTFILE: Poland

Poland’s games market enjoyed impressive growth last year. Total software sales were up 12 per cent year-on-year between January and September, and up 27 per cent on consoles. Traditionally a region dominated by PC, now PS3 and Xbox 360 are two of the biggest-selling formats in Poland – equalling PC …

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INTERNATIONAL FACTFILE: Iceland

Iceland is only 40,000 square miles in size, and its population – and therefore its retail landscape – is even more consolidated. Civilisation in this volcanic land is focused around the capital city, meaning that publishers, retailers and distributors alike can concentrate their business on this one area to efficiently …

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INTERNATIONAL FACTFILE: Denmark

The southernmost Nordic nation is home to a strong retail market, where games are sold in everything from specialists and hypermarts to bookstores and indie music chains. But the high tax rate makes it a challenging market for companies without the capital to support them. Denmark is just as complex …

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INTERNATIONAL FACTFILE: Finland

Like its fellow Scandinavian nations, Finland is a big country. It has a population of 5.4m spread around a large geographical area. This means publishers need to work closely with retailers.The nation’s retail landscape bears several similarities to that of the UK and other European markets. Specialist games retailers naturally …

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INTERNATIONAL FACTFILE: Sweden

Sweden has the largest games market in the Nordic region, and as a result a strong presence from the world’s biggest games companies. It also has an impressive development community, home to the likes of Battlefield studio EA DICE, Just Cause creators Avalanche Studios and The Darkness dev Starbreeze. But …

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