MCV/DEVELOP News, events, research and jobs from the games industry
The need to adapt to the increasingly digital games market was the driving force behind Namco Bandai’s decision to combine its Games and Network divisions, US VP of marketing Carlson Choi has told MCV. "Previously, there were different brands that one of these departments had access to that the other …
Read More »Namco Bandai’s year ahead
Namco Bandai has a blockbuster line-up heading to shelves in 2011. The publisher is bringing Dr Kawashima to the Xbox 360 for the first time with Dr Kawashima’s Body and Brain Exercises for Kinect, releasing on February 11th. Namco Bandai has also recently signed a distribution agreement with Yoostar to …
Read More »Trion wants to evolve the MMO
The CEO of online games publisher and developer Trion Worlds has told MCV that he wants his company to help evolve the MMO market. "When we set up Trion Worlds, I already had a good idea of what did and didn’t work online," founder Lars Buttler, who is the former …
Read More »GAME: We’re ready for transition’
GAME CEO Ian Shepherd has told MCV the retailer is well prepared for the future of the video games market. Next month the company will be announcing plans to better address the increased prominence of digital games and content. The new agenda will put GAME in good stead for the …
Read More »505: Profit is more important than sales
505 Games has attributed its past successes to turning profit quickly rather than concentrating on high sales figures. The publisher revealed in an interview with MCV that it has never been unafraid of projects that other firms have walked away from, and sees these more as opportunities. Commercial director Ralph …
Read More »Sony talks future handheld innovation
Though the words ‘PSP’ and ‘two’ are yet to emerge from the lips of Sony, SCEE president Andrew House has told MCV of his company’s future plans for innovation in the handheld space. We demonstrated with PS2 that with the right value proposition, the right long-term attention and the right …
Read More »Nintendo can liberate Iran
Novelist Salman Rushdie has said that Iran can be liberated” by dropping Nintendo consoles and Big Macs from the sky. The author – known for his controversial 1988 book The Satanic Verses – made the comments in an interview with Big Think, as reported by Game Informer. If you look …
Read More »Warren’s Epic journey
Warren Spector’s journey from adult game Deus Ex to Disney has been a long but by no means ardous one. Back in 2004, Epic Mickey’s creative director left Ion Storm to form his own development house Junction Point Studios. There, he quickly began work on his next project but soon …
Read More »Tesco – every little helps
When Rob Salter joined Tesco in 2008 he was in for a shock. The firm’s new entertainment category director expected Tesco – with its 2,500 UK shops and millions of customers – to be one of the most desirable retailers out there. But for the games industry, that just wasn’t …
Read More »Def Jam Rapstar will reinvigorate music games
Amidst the widespread concerns currently enveloping the ill-health of the music games genre, the president of Def Jam Rapstar publisher 4mm Games has told MCV that his company’s hip-hop title can single-handedly resurrect the sector. Def Jam Rapstar is a complete breath of fresh air, and it’s going to reinvigorate …
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