Tag Archives: interviews

Shadow of War is Warner Bros’ biggest marketing campaign ever

No one can miss the massive Shadow of War poster outside the Koelnmesse, and that’s because the new entry in Warner Bros’ Middle-Earth franchise is the publisher’s biggest ever investment for one title, according to SVP of international Olivier Wolff. “[Our sales expectations] are massive,” he told MCV. “Top Five …

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EXCLUSIVE: Bandai Namco partners with Life is Strange studio Dontnod on new narrative adventure IP

Bandai Namco has announced a new strategic partnership with Life is Strange developer Dontnod Entertainment, MCV can exclusively reveal. The new partnership will see the creation of a brand-new IP based on a new narrative adventure experience. More details about the game, including platforms, a release date and whether it …

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Slightly Mad Studios on Project Cars 2: ‘Realistic-feeling cars isn’t enough. Players demand more.’

Project Cars 2 launches next month on PS4, Xbox One and PC, and Slightly Mad Studios CCO Rod Chong has told MCV how it’s going the extra mile to ensure maximum authenticity for its eager player base.  "Accuracy and authenticity is key for the Project Cars franchise. For us, our …

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Is the BGI Brexit’s silver lining? Ukie and TIGA discuss the future of UK government funding

We think it’s fair to say that the UK games industry was largely opposed to Brexit. While the EU wasn’t everyone’s cup of tea, the alternative is far less palatable – businesses like to make plans and that’s kind of tricky when the currency is volatile. Your staff might want …

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Gambitious rebrands as Good Shepherd: ‘We’re leaving no stone unturned’ to make games profitable

Publishing platform Gambitious has been bringing indie titles to market through its network of certified investors ever since its formation in 2011. But today the company is entering a new phase of its life along with a brand-new name to boot. Now known as Good Shepherd, the company still offers …

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Ubisoft talks Mario + Rabbids, working with Nintendo and renewing the strategy genre

Last January brought us a piece of information no one expected and, let’s be honest, a lot of people didn’t actually believe. When the rumblings of a Mario and Rabbids crossover spread across the internet like wildfire, the general response ranged from disbelief and excitement to curiosity and, in some …

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Welcome to the heart of gaming: why Gamescom is more important than E3

Every year, Gamescom gets bigger. Not only does its 345,000 public attendees make E3’s 15,000 punters look positively paltry, but this year the show will also be accommodating over 900 exhibitors, marking a 20 per cent increase year-on-year. That’s over three times the number of exhibitors at E3 2016.  That’s …

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Axis discusses creating content for Dead Island, League of Legends, Halo and more

Axis Studios has produced many incredible game trailers – including that famous 2011 Dead Island trailer, as well as content for Halo, League of Legends and more. We talk to CEO Richard Scott (pictured) about what’s next for the company. Tell us about Axis for those unfamiliar with your work. Axis Studios …

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Sega Remastered: How retro and PC titles are revitalising the publisher

Sega remains one of the most recognisable names in the video game business. That’s still largely thanks to its days as a platform holder, though since then the company has diversified into every area of publishing, utilising its immense back catalogue to great effect and working with top-end developers on …

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Why Ubisoft’s Starlink: Battle for Atlas is great news for retail

Toys-to-life has had something of a rough ride of late after the shutdown of Disney Infinity. As some analysts have argued in the pages of MCV, that downturn may have been overstated, but it’s clear the genre still has its problems. Ubisoft’s exciting new Starlink: Battle for Atlas, however, looks …

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