Tag Archives: interviews

Games publishing 2017: Steam’s ‘benevolent monopoly’ and the discoverability ‘bun fight’

In Part Three of our publishing roundtable, we discuss the rise of digital. With digital becoming more important to publishers’ balance sheets, we ask publishers about competition in the marketplace and whether any improvements have been made to discoverability. In case you missed it, in Part One of our publishing roundtable, we …

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Games publishing 2017: how to set a game’s price

In Part One of our publishing roundtable, we talked to publishers about setting release dates and how fewer triple-A releases could mean better business for the whole industry. In Part Two, we discuss pricing. As more indie titles head to retail, the debate around games pricing has never been fiercer. We ask …

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Take-Two: ‘Engagement first, monetisation second’

Take-Two reported another strong quarter last night, with net revenue for its fiscal Q1 2018 up 34 per cent year-on-year to $418.2m, and net sales up 28 per cent to $384.3m. Digitally-delivered net revenue also grew 56 per cent to $268.2m and digitally-delivered net sales increased 47 per cent to …

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Games publishing 2017: ‘There is never a perfect time to release a game.’

Christmas is usually a time of great prosperity for games publishers. But last year’s ill-fated combo of an overly crowded release schedule and the biggest Black Friday event the UK’s ever seen meant a lot of triple-A titles ended up missing their expected sales targets. Call of Duty: Infinite Warfare …

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Green Man Gaming: Publishing and retail working in harmony

Whether it’s physical or digital sales, the divide between retailers and publishers has generally held. Yes, some publishers exclusively sell their own games digitally, but it’s hard to think of broader retail players that have made a serious effort to bring new games to market. That makes Green Man Gaming …

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No More Robots: Enthusiasm for indie publishing is ‘just as important as experience, data or contacts’

Yesterday, industry veteran Mike Rose (pictured right) announced his new publishing company, No More Robots, which aims to use a data-driven approach to find new and exciting indie titles to bring to market.  The timing of the announcement meant he was a little too late to join our indie publishing roundtable, …

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Sounding Sweet: ‘Audio is paramount to VR immersion’

Whether you’re making a small indie title or a big triple-A game, audio is always going to be key. Sounding Sweet specialises in creating audio for the games industry, coming highly recommended by Playground Games’ Gavin Raeburn – our 2017 MCV Awards Person of the Year no less. We talk to …

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Child’s Play: what’s next for kids games

Ever since the glorious days of the 8-bit era, console gaming has bloomed into a thriving entertainment industry. However, the players who also did their growing up alongside it have led to a massive change in the gaming demographics. Indeed, most console games these days are created with adult audiences …

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Formula E-sports: Milestone on the future of its MotoGP esports championship

With its new MotoGP esports championship underway, Katharine Byrne talks to Milestone’s marketing manager Andrea Loiudice about the future of real world esports. Why turn the MotoGP series into an esports championship now? It’s something that’s been discussed for months with [MotoGP owner] Dorna, and in the end we agreed …

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VooFoo Studios at 10: ‘We’re proud to have established a reputation for technical and creative expertise’

As the Birmingham-based VooFoo Studios celebrates its tenth anniversary, Katharine Byrne speaks with marketing and PR manager Sean Walsh (pictured right) about the growth of the studio and its recent move into publishing. How would you describe VooFoo’s journey over the last ten years? It’s safe to say the past …

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