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Free games now account for half of the European games market

New data from Ipsos Media CT and ISFE suggests that free-to-play games accounted for half of the European games market in the last 12 months. By half of the market, that means that F2P accounted for around 50 per cent of titles acquired in the period. It also claims that …

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ISFE: GameTrack offers ‘unprecedented’ data on games

With the backing of Activision, Disney, EA, Microsoft, Namco Bandai, Sony, Take-Two and Ubisoft, ISFE says its new pan-Euro data is the industry’s best. The Interactive Software Federation of Europe unveiled GameTrack at a breakfast briefing in London this week, attended by key publisher representatives including EA’s Europe chief Jens …

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ISFE unveils new European games data resource

A new survey of gamers in Europe claims to have the first clear view of the continent’s games market, including boxed and digital stats. The Interactive Software Federation of Europe this morning unveiled its new GameTrack survey, backed by Activision, Disney, EA, Microsoft, Namco Bandai Games, Sony, Take-Two and Ubisoft. …

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21m UK people play games, says ISFE

37 per cent of the UK population has played a game in the last 12 months. That’s according to Ian Bramley, senior director of Ipsos Media, who today shared some key insights into the reports his firm is now compiling for the Interactive Software Federation of Europe. This morning, the …

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ISFE defends change to PEGI ratings

The body that looks after PEGI says it was right to stop the dual-rating of products. Publishers were recently aggrieved to discover they could no longer brand games with both PEGI and German USK ratings. Instead, they must now incur extra costs making packaging for just Germany, which can only …

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