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Tag Archives: iwata

Iwata: Nintendo is not making pieces of art

Making games that strike a chord with gamers is far more important than any pretence about creating high art. That’s the opinion of Nintendo boss Saturo Iwata who has delivered a big blow to the Tenth Art advocates. "Nintendo developers are extremely insatiable when it comes to whether what they …

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Just as we suspected, the Wii Vitality Sensor has been scrapped

One of the most maligned pieces of gaming hardware ever revealed will not now be released. In truth, any potential release for the Wii Vitality Sensor would have come as a shock. But the reason for the peripheral’s demise has certainly come as a surprise. After a large-scale test of …

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Iwata: "More third-party Wii U titles on the way"

Nintendo president Satoru Iwata has teased that unnanounced games from third-party publishers are in development for Wii U. Like many Nintendo home consoles before it, the Wii U has struggled to secure strong and consistent third-party support since launch. Most notably, there are very few EA games in development for …

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Iwata: Wii U price cut is not an easy option to take

Hopes that Wii U might increase its competitive position via a price cut in the run-up to Christmas have seemingly been dashed. That’s because Nintendo has already priced the Wii U as competitively as is financially possible, CEO Satoru Iwata told CNBC, as spotted by GamesRadar. From the very beginning …

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Iwata accepts responsibility for Wii U struggles

"We are to blame.” That’s the message from Nintendo boss Saturo Iwata regarding the disappointing sales of the Wii U. "We are to blame. We relaxed our [marketing] efforts, so the consumers today still cannot understand what’s so good and unique about the Wii U," Iwata told CNBC, as reported …

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Iwata refutes "misconception" that Wii U lacks graphical oomph

The Wii U is not underpowered, the president of Nintendo has argued. That’s despite the fact that it about matches current gen machines Xbox 360 and PS3 but will trail far behind PS4 (and Xbox 720) upon their release later this year. "It is a fact that some software development …

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Iwata outlines Nintendo’s battle plan

Saturo Iwata has admitted that Nintendo has failed to create sufficient momentum for both 3DS and Wii U. However, the resolute exec insists that 2013 will deliver better things for both machines. In the US and in Europe we were unable to create sufficient momentum of the Nintendo 3DS system …

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3DS struggles are entirely our own fault, Iwata says

Saturo Iwata accepted responsibility for lower than expected international sales of the 3DS. Having already pointed a finger at its international teams for the disappointing performance of Wii U to date, the Nintendo boss also believes that the company has only itself to blame for the handheld’s current performance. It …

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Iwata criticises retail for cagey buying strategies; Says digital could be saviour

Nintendo boss Saturo Iwata has said that many quality games are suffering because retail is afraid to order SKUs in sufficient numbers. That’s because retailers are afraid of being left with surplus stock, he argues – a problem that could be solved by increasing the space given to digital sales …

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Iwata: Fires warning shot to staff, intends to "revive momentum of overseas operations"

Nintendo boss Saturo Iwata appears to have issued a thinly veiled warning to the company’s international management teams. He’s a man who clearly believes in his hardware. So why is it struggling? Simple, Iwata argues – Nintendo is not selling it right. And territories in which the console is underperforming …

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