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Tag Archives: iwata

Nintendo rules out Wii U price cut despite "not delivering value proposition" to consumers

The price of the Wii U will not be cut by Nintendo in the near future. That’s despite, by Nintendo’s own admission, the fact that Wii U has not delivered a value proposition” to consumers. But with the company still selling the machine at a loss, it has no room …

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Nintendo finally ready to delve into free-to-play market

It has a reputation for resisting technology and business developments, but Nintendo has finally conceded to the logic of the free-to-play space. It marks a notable change of tact from president Satoru Iwata, who in 2011 pledged that Nintendo would never venture into the F2P market for fear of further …

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Iwata: Wii U sales are "steady"

Nintendo president Saturo Iwata has described sales of the Wii U as steady”. The company, however, has still not revealed any concrete sales numbers, although neither has it retracted its initial target of 5.5m Wii U unit sales by the end of March. So far we know that the console …

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Iwata apologises for day one Wii U update

Punters who buy a Wii U this weekend face a sizable day one patch if they want full functionality – a fact Nintendo boss Satoru Iwata has apologised for. "Personally I think that users should be able to use all the functions of a console video game machine as soon …

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VIDEO: Iwata presents a Wii U unboxing "ceremony"

This is something you don’t see every day. Nintendo boss Satoru Iwata has taken to YouTube to host his very own unboxing video. In which he refers to it as a Wii U unboxing ceremony”, dons a pair of white gloves and says he feels like he’s a host on …

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Wii U Price and Date will be revealed tomorrow

It’s been quiet on the Wii U front since E3, but tomorrow, finally, Nintendo will reveal all. The platform holder has confirmed – via a tweet sent by Nintendo president Satoru Iwata – that tomorrow’s Nintendo Direct announcement will include the price, release date and ‘other information’. The firm is …

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You’re not going to convince Iwata that handheld gaming is threatened

The question, of course, is whether or not gamers still seek the kind of ‘rich’ handheld experience that portable games consoles offer. One man who has always thought and still thinks the answer is yes is Nintendo president Satoru Iwata. He’s heard all the arguments, read all the dooms of …

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Iwata dismisses the importance of being first to market

Wii U will be the first next-console to market, but Nintendo boss Saturo Iwata has dismissed the idea that it gives the machine a competitive advantage. "Being first in the next generation race is not important at all," he told Gamasutra. "One of the reasons we believe this is the …

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No second stick on 3DS XL? "Live with it", says Iwata

Disappointed by the lack of a second analogue stick on the upcoming 3DS XL? Well, Nintendo boss Saturo Iwata says you’ll have to live with it”. The inclusion of two control sticks was considered for the unit, Iwata has confessed, but the idea was ultimately rejected as it would have …

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Iwata: Smartphones and tablets have changed the industry

Not content with admitting for the first time that 3D ain’t all dat”, Nintendo boss Saturo Iwata has also confessed that smartphones and tablets HAVE changed the games industry. Although not as much as many observers believe, of course. I don’t think this is a central factor,” he told The …

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