Tag Archives: jagex

Runescape targets Hobbit fans in £500k ad blitz

Jagex have splash out half a million pounds on a Runescape TV and cinema marketing campaign. The 12 year-old free-to-play game has undergone some big changes this year, and can be seen before The Hobbit in UK and Australian cinemas. Publisher Jagex has also booked spots on TV and via …

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What does free-to-play mean for retail?

There’s no hiding the impact that digital games is having on retail. The sales decline seen this year may be driven by the aging console cycle and the economic downturn. But the fact that more games are coming out digitally and fewer are released physically is having an effect. Games …

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Is free-to-play the future of gaming or just a cheap fad?

People don’t want to pay for games. That’s what MCV was told repeatedly at E3. And indeed many of this year’s high-growth or most controversial games – World of Tanks, League of Legends, CSR Racing amongst others – were absolutely free. Of course anyone that has followed this market as …

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MCV digital edition goes free-to-play

This week’s MCV isnow available to view online – and it is absolutely free. The issue is dedicated to the free-to-play games market and features the biggest names in freemium, including Wargaming, Nexon, Ubisoft, CCP, Crytek, InComm, Qinqo, Disney, EA, Gameloft, GREE, GameForge, Jagex, Trion Worlds, Square Enix, MarvelousAQL, Perfect …

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