Tag Archives: kaz hirai

SCE chairman to discuss â??new tactics for 2009â?? at Tokyo Games Show

Global Sony Computer Entertainment boss Kaz Hirai has reiterated that the focus of PS3 is games – and demanded that PlayStation can’t allow Nintendo to run off alone”. Despite boasting of PS3’s Blu-Ray capability and processor power in the past, Hiari has once again said that the company’s focus for …

PlayStation 3 is set to take up the mainstream appeal of its predecessor – with its ‘positioning’ and marketing changing to appeal to a broader audience. That’s according to the global boss of PlayStation, Kaz Hirai, who told MCV in the second part of our exclusive interview that the system …

Sony Computer Entertainment president Kaz Hirai believes that PS3’s unrivalled” first-party product and Blu-Ray capabilities mean the console enjoys better exclusive content than either of its competitors’ machines. Addressing the issue of Microsoft’s investment in ‘exclusive’ downloadable content for titles such as GTA IV – and speaking after the much-publicised …

Sony has told MCV that the launch date of PS3 Home ultimately doesn’t matter” – but predicted that the full service will be available in a reasonable timeframe”. However, speaking exclusively to MCV, Sony Computer Entertainment global president Kaz Hirai reiterated that the service’s Beta was still on course for …

Sony Computer Entertainment president Kaz Hirai has called into question Don Mattrick’s claim that Xbox 360 will sell more than PS3 in this generation – predicting that Microsoft’s console will struggle to match the longevity of Sony’s flagship machine. When asked what he made of Xbox boss Mattrick’s claim, Hirai …

Sony boss Kaz Hirai has moved to reassure European consumers who recently purchased a 40GB PS3 – telling them they still have a very powerful”, high capacity machine. Talking in the wake of SCEE’s announcement that it would be phasing the 40GB model out in Europe to make room for …

Kotaku reports that SCE president Kaz Hirai has stated that that PS3’s titles boast superior quality to its rivals. As PlayStation 3 approaches the second anniversary of its release, the release of PS3 software titles with the true generation quality only available on PS3 is accelerating,” said the Sony exec. …

SCE boss points to internal studio innovations as key in driving PS3 forward

President of Sony Computer Entertainment Kaz Hirai has told MCV that the platform holder believes High Street games retail will still have a major role to play in the future. Sony Computer Entertainment Europe boss Ray Maguire recently told an ELSPA conference that Sony expected digital distribution would make up …