MCV/DEVELOP News, events, research and jobs from the games industry
Two factors are dovetailing to create growth in the pre-teen gaming market.Firstly, there is the traditional migration down the demographic that comes about as a generation of hardware enters its second, third and fourth years. Secondly, the popularity of the Wii plus the Move and Kinect peripherals mean that games …
Read More »Are we losing the generation game?
A nation of children break up for school holidays next week. And they are breaking away from games, too. Disney and THQ warn that retailers and publishers won’t attract the next generation of gamers. Kids are switching off from consoles in favour of mobile, online and social games. For younger …
Read More »THQ to limit kids licensed games
It’s one of the most successful publisher’s in the sector, but THQ has indicated that it’s to focus less on licensed kids titles in the future. In 2010 THQ has released games based on licenses such as Megamind, Marvel Super Hero Squad, Madagascar, SpongeBob SquarePants and The Last Airbender. But …
Read More »Ubisoft scoops kids BAFTA double
Publisher Ubisoft is celebrating a double victory in yesterday’s Children’s BAFTA Awards. Rabbids Go Home won the title of Best Video Game, edging out a string of Nintendo nominations including the likes of New Super Mario Bros, Pokemon Heart Gold/ Soul Silver and Super Mario Galaxy 2 in the process. …
Read More »IGS reveals Mini Wii range
Accessories firm Impact Global Solutions will launch a new range of ‘Mini’ Wii products designed especially for the younger gamer. The collection includes a Mini Wii Remote, Mini Nunchuk, sports set, racing wheel, light sword and a child-sized Balance Board. The products will be packaged under IGS’ casual peripherals brand …
Read More »New games mag emerges
A new games publication aimed at kids has launched this week. Called Megaton and aimed at children aged between eight and 12, the brand is being co-launched by Skyjack Publishing and Eurogamer. The print version of Megaton, produced by Skyjack, launches today (Thursday, February 25th). The publication is priced at …
Read More »LittleBigPlanet takes kids BAFTA
Media Molecule has picked up yet another award for its seminal playground platformer LittleBigPlanet, this time receiving a BAFTA Children’s award. The Media Molecule team was up against esteemed competition in the videogame category, with each nomination tellingly having worked on new IP for the current generation of consoles. LittleBigPlanet …
Read More »Mario & Sonic takes over kids TV
TV ads for Mario and Sonic at the Olympic Winter Games will appear on seven kids channels simultaneously, MCV can reveal. The 90 second creatives will appear at 5:15 tomorrow (Friday), on Cartoon Network, Cartoon Network Too, Boomerang, Nickelodeon, Nick Toons, Disney XD and CITV. The activity is part of …
Read More »Bilbo and Sauron getting casual makeover
The large-scale brawls of Peter Jackson’s Lord of the Rings movie trilogy may have to date proved more suited to button-bashing console brawlers, but Warner is hoping to win over the casual audience with a new take on J. R. R. Tolkien’s fantasy epic. there’s plenty more over on CasualGaming.biz …
Read More »US: Games dominate kids Christmas spend
Gaming may nowadays be a pursuit for all ages, but that doesn’t mean that the appetite for the hobby amongst kids has diminished – indeed, new research from US stats firm NPD suggests that games are dominated parent’s Christmas spending power in 2008. For the five weeks up to and …
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