MCV/DEVELOP News, events, research and jobs from the games industry
"An Englishman, an American and an Australian…" It sounds like the opening line from a gag, but is in fact the foundation on which IGN’s biggest innovation of the last 12 months has been built. IGN First – our equivalent of a magazine front cover, with a full four-weeks of …
Read More »LGC 14: We are not the games media, says Yogscast
Yogscast says comparing it to the games media is a ‘category error’. Rich Keith, GM of the hit video network and speaking today at London Games Conference, says Yogscast and other video stars – such as PewDiePie – are not the games media. They are far more powerful than that …
Read More »LGC 14: Video games ads are the lowest performing on Facebook
Video game advertisements on Facebook are less successful than dating ads, the firm has revealed. In fact, game ads are the worst performing on the social network in its entirety. The news was announced at today’s London Games Conference. You are not just competing with other video game ads, you …
Read More »LGC 2014: King.com spent more on TV advertising than Xbox and PlayStation
King.com spent $55m on TV advertising in the US this year, more than PlayStation and Xbox. Analyst Nick Parker revealed a host of stats live on stage at London Games Conference today. He said that King and Supercell combined in the UK, accounted for 29 per cent of all money …
Read More »LGC 2014: 7 things we discovered from EGX 2014
Gamer Network boss Rupert Loman took to London Games Conference to reveal some insight into this year’s EGX consumer show. In a fascinating talk, he revealed the data from a survey of 3,300 Eurogamer Expo attendees on what hardware they want, what they’re excited by and what will drive their …
Read More »LGC 2014: Ziff Davis predicts more video game websites to close
The number of video games websites will continue to dwindle, predicts IGN owner Ziff Davis. The firm’s international boss Geoff Inns told attendees at London Games Conference today that the demands on online media is becoming expensive, and requires media owners to have deep pockets and global scale. Inns says …
Read More »LGC 2014: Buzzfeed delivers its ‘commandments of being interesting on the internet’
Buzzfeed has delivered its advice on how marketers can succeed in a social world at London Games Conference this morning. Philip Byrne delivered the firm’s ‘commandments of being interesting’ on the internet and, in particular, Buzzfeed itself, which he says is on course to becoming the world’s biggest news and …
Read More »Don’t miss out: Meet Buzzfeed, PlayStation, Facebook, Google and more at tomorrow’s London Games Conference
London Games Conference is tomorrow, so now’s your last chance to book your ticket for one of the video game industry’s key networking opportunities. LGC 2014 starts tomorrow at One Wimpole Street in London at 9:00am. In attendance will be a number of big companies including101 London, 2K,505 Games, Activision …
Read More »LGC 2014: Two days to go – who’s in the room?
We’re just two days away from LGC 2014 so now’s your last chance to book your ticket for one of the video game industry’s key networking opportunities. LGC 2014 takes place on November 19th at One Wimpole Street at 9:00am. In attendance will be a number of big companies including …
Read More »Next week’s London Games Conference: Final schedule adds Facebook, Google and Yogscast
Three online giants have been added to the London Games Conference schedule. Next week’s central London day-long conference on games marketing has added Facebook, Google and Yogscast to an already-impressive line-up that includes Buzzfeed, IGN, Curse, Gamer Network, PlayStation, Parker Consulting, Respondez and Green Man Gaming. The full schedule can …
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