Tag Archives: license

Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying that it plans to rethink its licensing strategy. The goal is to reduce the investment in licenses, and put more emphasis …

A look at how the games that accompany Hollywood's cinematic releases must evolve

American sports broadcaster ESPN is reporting that EA is preparing to announce its capture of cherished retro games franchise NBA Jam. Midway’s NBA Jam was both an arcade and 16bit hit in the early ‘90s, shunning the simulation approach of rival titles in favour of an arcadey two-on-two approach. Special …

Zushi Games plans to drive sales for its new DSi puzzle brand Jig-A-Pix with a range of high profile licensing deals. The Jig-A-Pix series is the newest IP from the publisher, and tasks players with rebuilding picture puzzles with the stylus. No less than five entries are due for release …

Following its success with the Dora and Diego property, A4T has extended its Nickelodeon licence to include new teenage girls brand iCarly. The range is set to debut at retail towards the end of October and will include an official DS Lite/DSi Console & Accessory Jewellery Case, a Console & …

Licensing agencies handling the Monty Python and Shoot brands are looking to extend these properties into the video game space, MCV can reveal. Monty Python celebrates its 40th anniversary this year and the agency PPC Enterprises is looking to create digital mini-games based on the IP. Meanwhile, the Consumer Products …

Publishers are being urged to take a chance on a Roland Rat game, after a US IP agency snapped up the rights to the classic 1980s television character. The Sharpe Company announced it had acquired the licence for the fluffy presenter last month, with a review to relaunching him as …

Gem-owned accessories firm Exspect has heralded this week’s deal with SCEE a ‘significant milestone’ in the company’s development. The agreement will see Exspect launch a range of officially licensed screen protectors and cases for both PSP 3000 and PSPgo, with the first products due to hit shelves towards the end …

Record giant EMI has called on game makers to feature more new artists in titles such as Rock Band and Guitar Hero to attract the younger user. The British music company, manages new artists including Babyshambles, Lily Allen and Bat For Lashes, as well as classic acts such as The …

International gym giant Fitness First has increased its presence in the ‘healthy gaming’ sector with a new range of official peripherals. In May, the firm put its name to Black Bean and Ubisoft’s Wii fitness title New-U, due for release next month. The publishers claim that NewU is the first …