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Tag Archives: licenses

Ubisoft to cut licensing spend

Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying that it plans to rethink its licensing strategy. The goal is to reduce the investment in licenses, and put more emphasis …

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Ubisoft to cut licensing spend

Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying that it plans to rethink its licensing strategy. The goal is to reduce the investment in licenses, and put more emphasis …

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THQ and Dreamworks extend deal

Publisher THQ has signed an extension to its partnership with animation studio Dreamworks that will see three new titles released over the next two years. Alongside the previously announced MegaMind, THQ will now also publish Kung Fu Panda: The KaBoom of Doom, Puss in Boots and The Penguins of Madagascar, …

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Nickelodeon seeks new publishing partners

Kids’ IP specialist Nickelodeon has told MCV that it is keen to license out its key franchises to new publishing partners, in order to take its games business to the next level. The firm currently deals with THQ, Capcom and 2K, which develop and distribute games based on its pre-school …

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