Tag Archives: licensing

Youve played the game, now buy the T-shirt

Clothes, accessories and fitness apparel based on the Just Dance franchise are on their way to shops. Publisher Ubisoft has signed up Copyright Promotions Licensing Group (CPLG) as its European licensing agency. The firm will handle Ubisoft’s casual range, including Just Dance, Rabbids and Imagine. The casual-focused Imagine brand – …

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Ubisoft appoints licensing group

Ubisoft has appointed Copyright Promotions Licensing Group (CPLG) as its European licensing agent for its Rabbids, Imagine and Just Dance brands. The firm will look after existing licensing programmes and seek new markets in which to take the brands. These include launching Just Dance-branded clothes and fitness accessories. Ubisoft is …

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Sega expands licensing team

Sega Europe will up the ante of its licensing program this year, securing new merchandising deals for its hottest properties, such as Sonic The Hedgehog. To drive this renewed effort, the publisher has hired Sissel Henno as head of licensing. She will head up the department, working with current partners …

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Ex-Midway VP joins Atari

Long-running publisher Atari has hired two new senior managers to bolster its US operations. Lee Jacobson joins as senior VP of licensing and digital publishing and will oversee worldwide licensing and IP partnerships. The former Midway VP will report to Atari’s president and deputy CEO Jim Wilson. The publisher has …

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Stargate Worlds studio loses licence

Cheyenne Mountain Entertainment has lost the licence for Stargate –which could spell the end for its MMO Stargate Worlds. The company was issued a notice of termination by licence owners MGM Studios last week, according to Nerdvana. The game was originally announced in 2006 but very little has been seen …

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SpongeBob extends THQ deal

Following the news earlier of its agreement to extend its deal for the UFC video games licence, THQ has also confirmed as extension to its partnership with Nickelodeon to make games based on the SpongeBob SquarePants licence. THQ has been at the helm of SpongeBob’s gaming career since 2002 and …

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THQ extends UFC deal

With two successful console games under its belt, publisher THQ has announced that its deal with Zuffa for the rights to video games based on the Ultimate Fighting Championship IP has been extended to 2018. The rights allow THQ to make UFC games on all current and next-generation consoles as …

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Force Unleashed II licensing push

Toys, books and clothes will accompany the blockbuster launch of Star Wars: Force Unleashed II on October 29th. LucasArts is treating the upcoming sequel as a true ‘event launch’ similar to a Star Wars movie. The firm adopted a similar tactic for the first Force Unleashed, which went on to sell …

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Can Koch game Break the licensing mold?

Koch Media says its new game Prison Break: The Conspiracy will be a success when it arrives in March – even though the TV show it is based on finished last year. In fact the publisher says the 360, PS3 and PC title can revitalise the popular licence when it …

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Licensing.biz leaps to latest traffic high

Europe’s dominant site for licensing across games, toys, sport, fashion and more achieved record readership last month. According to the latest Google Analytics audit, www.licensing.biz attracted 31,669 unique visitors between January 1st and 31st, whilst page views hit an all-time high of 76,489 during the same period. Google’s audit figures …

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