Tag Archives: licensing

Nintendo pitched for exclusive Harry Potter video game rights

In 1998 work on three titles was suddenly halted as Nintendo entered a furious race to secure the exclusive game rights to Harry Potter. That’s according to Unseen64 which says that workers at Nintendo of America’s internal team Nintendo Software Technology were in 1998 suddenly told to down tools on …

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BBC back on the hunt for new game development partners

BBC Worldwide’s Game team will be visiting London Mobile Games Week later this month, seeking any development and partnership opportunities that will benefit their biggest IP And that’s not just limited to big hitters like Doctor Who, Top Gear and Sherlock. According to a BBC statement, the broadcaster is keen …

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Ubisoft wants Mega Bloks to sell Assassin’s Creed brand to kids

A string of 18-rated games front the Assassin’s Creed brand, but Ubisoft wants to explore ways to sell the franchise to children. That’s according to the publisher’s international brand manager Yannick Spagna, who Games Industry reports told the GameON Finance conference in Toronto that licensing deals can achieve things traditional …

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DC Thomson planning The Beano iOS games

Having already announced plans to publish a new video games mag, DC Thomson also wants a piece of the games market. In August the company unveiled monthly games mag 110% Gaming, but now it wants an even more direct involvement in the games sector. It has detailed plans to bring …

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Mojang says licensing remains a small part of its Minecraft business

The business of Minecraft will remain very much in improving and developing the game, creator Mojang has claimed. Minecraft merchandising and licensing is becoming an increasingly common sight on the High Street, and the presumption is that Microsoft’s $2.5bn acquisition of Mojang was very much made with one eye on …

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Sony embarks on Lemmings licensing drive

Iconic 1990s video game franchise Lemmings is making a return with a swathe of new licensed merchandise. Sony Computer Entertainment Europe has embarked on a licensing programme for the popular game, with the appointment of four new licensees. Paladone will deliver a range of branded mugs and fridge magnets, Bioworld …

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Dovetail licenses Microsoft flight sim tech

Train simulator specialist Dovetail is branching out into the flight sim sector. The company, which rebranded from RailSimulator.com to Dovetail last year and last week announced plans to dabble in fishing, has licensed Microsoft’s flight simulator tech. This doesn’t mean Dovetail will be making future Microsoft Flight Simulator titles as …

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Skylanders magazine, comic incoming as part of new licensing agreements

Comic giant IDW, Crayola, Immediate Media and General Mills have all signed up or extended their deals as licensing partners for Activision’s Skylanders property. IDW’s official comic book series will serve as a prequel to Skylanders Trap Team, with issue #0 featuring a 16-page introductory story to the universe. Immediate …

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Epic reveals subscription service for Unreal Engine

Epic Games has announced major changes to Unreal Engine’s business model, allowing developers to forgo the one-time licensing fee and instead offering a monthly subscription service. Epic CEO Tim Sweeny announced the news yesterday – explaining that under the new model, developers pay $19 a month and 5 per cent …

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