Tag Archives: licensing

FEATURE: How to licence your games

Video gaming merchandise has become big business, but both retailers and publishers are still learning what works. James Batchelor details the possibilities and pitfalls of bringing video game brands to new markets… Video games-branded products are no longer just the impulse buys found in the corner of HMV or specialist …

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FEATURE: Licence to sell

Video games themselves can of course be a form of merchandise. Most major movie releases and popular kids programmes are complemented by new games, from straight-up tie-ins like The Adventures of Tintin and Namco’s popular Ben 10 series to derivative works like LEGO Harry Potter. Such licensing deals can be …

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Mass Effect 3 merchandise lifts off

EA has kicked off a licensing drive for Mass Effect 3, with accessories, figures, posters and more ready to rock retail this Friday. The publisher has partnered with several licensees including BioWorld for accessories, Razer for branded games peripherals, Dark Horse for graphic novels and GB Eye for posters. There …

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Skylanders licensing business takes off

Would-be licensees are lining up to get a piece of Skylanders, says Activision. 150 licensing execs attended a special Activision event on Tuesday (February 28th) to find out how they can get the rights to make Skylanders cuddly toys, lunch boxes, clothes, back packs and a whole lot more. It …

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Sega sees Sonic toys sales surge

Sonic merchandise is in hot demand”, says Sega.The publisher launched a licensing drive for its mascot last year, and has partnered with a range of companies to put Sonic’s face on toys, bedding, posters and more. Sega has now launched its own online Sonic shop. In the last year we’ve …

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D3P nabs DreamWorks games licence

D3Publisher has acquired the rights to publish games based on DreamWorks movie IPs, following THQ’s retreat from the sector. As part of the deal, D3P will develop and publish games based on upcoming DreamWorks films Madagascar 3: Europe’s Most Wanted (due June), Rise of the Guardians (holiday 2012) and The …

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Nintendo trusts Tomy with Mario Kart toys

It’s going to be a Mario Kart Christmas if Nintendo gets their way, as the firm has teamed up with Tomy for a range of new toys. Ahead of the release of Mario Kart 7 on 3DS, Tomy is launching a selection of themed K’Nex sets, inspired by the previous …

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Hawkins blames software licensing for creativity decline

Long-term industry face and EA founder Trip Hawkins has revisited the two-decade old debate about platform holder software licensing, blaming it for the death of creativity in the modern market. I think we actually had our golden age when game development was using floppy disks and it was an open …

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