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Free-to-play games on average lose 70 per cent of their userbase within the first day, says EA’s play4Free VP Sean Decker. Speaking at the London Games Conference 2012, Sean Decker provided a wealth of information for developers about how to become a success in the F2P market. He said that …
Read More »Video games the 2nd most popular category on YouTube
LGC12: Games only beaten by music and entertainment
Read More »70% of free-to-play users leave after first day
LGC12: EA Play4Free VP Sean Decker shares his secrets and advice for being an F2P success
Read More »LGC: Video games is the second most popular category on YouTube
Video must be at the heart of publishers’ modern marketing strategy, says Google. Speaking at London Games Conference this evening, Google’s industry manager for entertainment Warren Mills revealed that video games is the second most popular category on YouTube. Which, Mills added, is in itself the second biggest search engine …
Read More »Halo, Xbox Music and Xbox Live star in Phil Harrison’s first speech as Microsoft VP
Popular games exec Phil Harrison delivered his first public address as a Microsoft VP at London Games Conference this evening, and gave the room a rapid tour around the new Xbox business strategy. After admitting that the latest games industry headlines ‘have not been great to read’ he said: I …
Read More »Watch the LGC closing keynote live tonight
See the closing keynote from Hawken publisher Meteor
Read More »Watch the London Games Conference’s closing keynote live tonight
If you’re not lucky enough to be in the room for today’s London Games Conference, then we have a decent alternative: a livestream of Meteor’s closing keynote. The Hawken publisher will be giving a talk exploring its use of transmedia as ‘in bound marketing’ for the new free-to-play game. From …
Read More »London Games Conference – follow live updates on Develop today
Microsoft's Phil Harrison, EA's Sean Decker, Google, Twitter and Sega all set to speak at key industry event
Read More »London Games Conference – follow live updates on MCV today
The London Games Conference is about to kick off, and MCV will be providing live and extensive coverage of the event from late this afternoon. LGC kicks off at 4pm, and sees 300 execs are attending – with over 100 representatives from different businesses in video games looking to grow …
Read More »Ubisoft Reflections throws weight behind London Games Conference
Ubisoft’s UK studio Reflections has signed up as event partner for the London Games Conference. Taking place next week on Wednesday November 21st, LGC 2012 is dedicated to digital discovery and distribution of games. Ubisoft Reflections is looking to meet in person and collaborate with UK studios who excel in …
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