Tag Archives: london

EA petrol promo hits the airwaves

Today’s release of Pandemic’s Mercenaries 2: World in Flames has received a bit of high-level exposure today thanks to a free petrol giveaway in London. EA’s promotion saw 20,000 of free petrol being given out to punters – with each receiving a maximum of 40 worth of fuel. The excitement …

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Industry gears up for LGF

This Monday October 22nd sees the return of London Games Festival, boasting its biggest and most varied line-up ever seen.Running right up until Friday November 2nd, London will host over 40 events which promise to celebrate gaming culture and broaden its reach in mainstream circles further. After a promising start …

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The world is watching LGF

After the promising start made by London Games Festival last year, chairman of LGF Keith Ramsdale has told MCV that publisher announcements made at 2007’s event will have ramifications throughout the international industry. And the EA boss has spoken of his confidence that with ‘nearly all’ major publishers and platform …

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UK is Virgin soil once again

Virgin has confirmed that it is to return to the UK industry as a major market player after an absence of eight years. Spanish publisher-cum-distributor Virgin Play is plotting to open its first London office – marking the first time that the Virgin games brand has had a presence on …

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